ARTICLES BY THIS AUTHOR
- 7/17/2013
P&G Expands Tide Dry Cleaners Stores
The new store applies Tide's 60 years of fabric-care experience, GreenEarth cleaning technology and concierge services to meet customers' needs. - 7/16/2013
Business-Aligned IT: The Key to Survival for Businesses and CIOs
While maximizing ROI remains the most sought-after number for business leaders, Chief Information Officers (CIO), especially in the consumer goods industry, are experiencing an interesting paradigm shift. - 7/16/2013
Lifetime Show to Find Supermarket Superstars
Celebrity chef, Vintner and specialty foods pioneer Michael Chiarello and Americas cookie queen Debbi Fields, with branding expert Chris Cornyn serve as mentors for aspiring home chefs competing to win product placement on supermarket shelves nationwide.<br /> - 7/16/2013
Munchkin Contest Markets Award-Winning Product
After a nationwide Facebook search, the company selects winners to celebrate its award-winning Arm & Hammer Diaper Pail's odor controlling powers.<br /> - 7/16/2013
Kraft Brand Launches Mobile Marketing Tour
Oscar Mayer brand launches its first-ever Wienermobile Run program, giving fans unprecedented access to the most popular and longest running mobile marketing tour in America.<br /> - 7/16/2013
Lilly Pulitzer Builds Brand Loyalty
Lilly Pulitzer is expected to improve the shopping experience for its customers across channels and create a single view of customer transactions and inventory, with a solution from Manhattan Associates. - 7/16/2013
Household Brand Names vs. Social Media Stars
In a time when your brand's social media fanbase seems to mean everything, an interesting new survey from Forrester supports the notion that trust, and not buzz, is the key to building a strong brand. A survey of of 4,500 consumers showed that household name CPG brands did, in fact, outrank upstart brands. Find out which brands came out on top. - 7/16/2013
Henkel Brand Celebrates 65 Years
Dial commemorates its 65th anniversary this summer with the Dial $65K Gold Giveaway, a $65,000 sweepstakes in honor of the brand's golden heritage. - 7/11/2013
Chobani Adds to Executive Leadership Team
The company names David Denholm as president and chief operating officer and Peter McGuinness as chief marketing and brand officer. - 7/10/2013
L'Oreal Enhances IT Infrastructure with IBM
L'Oreal Uruguay needed to modernize its IT environment to provide a secure and cloud-ready infrastructure that would be capable of meeting the company's business growth strategy.