ARTICLES BY THIS AUTHOR
- 6/25/2013
Apogee Electronics Boosts Innovation with PLM
Founded in 1985, Apogee has pushed the envelope of digital audio quality and established itself as a key innovator in the field of professional digital audio. - 6/25/2013
TreeHouse to Buy Cains Foods for $35M
The acquisition is expected to round out TreeHouse Foods' assortment of private label pourable and spoonable dressings. - 6/25/2013
Open Innovation Brings Flavor to Green Giant
When consumer feedback consistently showed a preference for even more varieties of flavors and seasonings at Green Giant, the General Mills R&D team turned to its open innovation strategy instead of starting from scratch. - 6/25/2013
P&G Launched Largest Consumer Event in 175 Years
When it comes to marketing, most consumer goods companies have turned their attention toward integrated digital marketing campaigns.<br />P&G has certainly jumped on the bandwagon, but it hasnt given up on the good old-fashioned ways of marketing either with social tie-ins of course. Earlier this month, P&G set out to prove the superiority of its products with a freebie bonanza on the streets of NYC. - 6/25/2013
Elmer's Launches Open Innovation Web Portal
Committed to the open innovation process, Elmer's invites unique ideas and fresh approaches for its brand segments from suppliers, consumers and other potential collaboration partners. - 6/24/2013
Twinkies to Return to Store Shelves
Hostess says the cakes will taste the same but that the boxes will now bear the tag line "The Sweetest Comeback In The History Of Ever." - 6/24/2013
As Seen On TV to Launch Crowdfunding Platform
The As Seen On TV crowdfunding platform will allow inventors to make their pitch to the world, and give consumers early access to innovative new products. - 6/21/2013
Retail Velocity Expands POS Data Sharing Database
Designed to educate the CPG manufacturer community on the availability of direct POS data from more than 300 retailers and distributors, registered visitors to the website can quickly identify what type data each retailer makes available to manufacturer partners. - 6/19/2013
CPG Companies Believe They Lack the Talent to Convert Data into a Business Asset
Consumer packaged goods companies have invested heavily in technology platforms to improve their trade promotion performance but many lack the talent or business processes to capitalize on these investments, a new study from Accenture finds. - 6/19/2013
The New Rules of Consumer Engagement
A whopping 52 percent of U.S. consumers are buying directly online from brands they trust, proving that CPG companies now have far greater opportunities to walk alongside shoppers. Experts from Hershey, GMA and PwC weigh in on how digital channels, mobile adoption and D2C are rewriting the rules of retailing and CPG manufacturing.