ARTICLES BY THIS AUTHOR
- 6/18/2013
Sony Electronics Selects Retail Execution Platform
Based in California, Sony Electronics is the U.S. sales and marketing arm of Sonys global electronics business and will be deploying several components of the Buzz Retail solution. - 6/18/2013
Marley Coffee Engages Brand Strategy Group
David Roth and Rick Bacher of Get Stirred Up, will be in charge of providing a full suite of brand management and design services -- from positioning to package design, website redesign and in-store and online marketing. - 6/18/2013
Walmart and P&G Launch 50 Mobile Stores
Customers can scan QR-codes from their mobile device and order select items, including diapers, mascara, shampoo and toothpaste in bus shelters. - 6/18/2013
Nestle Acquires Online Content Property
The acquisition, Nestls first investment in an online content property, is a major step in the companys efforts to better serve and enhance the lives of consumers through digital technology and content. - 6/18/2013
American Greetings Named a Top Trusted Web Site
American Greetings is recognized for demonstrating leadership in brand protection, online security, and privacy best practices. - 6/18/2013
KitchenAid Enters New Category with SodaStream
The brands collaborate on the KitchenAid Soda Maker "Powered by SodaStream". - 6/18/2013
Mondelez Expands Biscuit Plant in China
The plant expansion is consistent with the company's ongoing investments in emerging markets to drive sustainable and profitable growth. - 6/18/2013
Campbell's to Expand International Portfolio
The company plans to acquire a market leader in the assortment segment of the sweet biscuits category in China and Hong Kong, where growth in sweet biscuits is outpacing the growth of the $60 billion global sweet biscuits market. - 6/17/2013
Farmer John Mines Trade Promotion Data
The maker of packaged deli meats and the world-famous Dodger Dogs hotdog, has taken advantage of the powerful insights that come with TPM technology to strategize smarter, react faster and forge more win-win opportunities with retail customers. - 6/17/2013
Store Wars: Brick & Mortar Beat Out Online
With the growing competition from Amazon.com across all sectors in which it competes, brands like Target, Best Buy, Walmart and others are looking to understand how to better compete against this ubiquitous retailer. Results from a new study show that many retailers have a way to go; specifically, for most brands measured, the local store outperforms its online counterpart.