ARTICLES BY THIS AUTHOR
- 6/11/2013
Target Launches Organic Store Brand
Designed to meet the increasing demand for healthy food products at a great price, Target is introducing Simply Balanced, a new food collection within its owned brand portfolio. - 6/11/2013
14 New Products Achieve Breakthrough Status
Breakthrough innovators in the consumer goods industry challenge convention and triumph by expanding or transforming categories. They possess the rare ability to pursue, shape, develop and activate insights that deliver what consumers want. Heres a look at 14 of the more distinctive, relevant new product launches that will stand the test of time. - 6/11/2013
J&J Opens Another Innovation Center
The goal of the center is to advance healthcare by catalyzing collaborations in science and technology between regional innovators and the Johnson & Johnson Family of Companies across a diverse spectrum of early stage innovation. - 6/11/2013
P&G Reorganizes into Industry-Specific Sectors
The businesses in each sector are focused on common consumer benefits, share common technologies and face common competitors. Each sector will be led by a Group President named after the jump. - 6/11/2013
PepsiCo Opens Muller Quaker Dairy Yogurt Facility
The new facility, which will employ approximately 180 people, will serve as a national production and distribution center for Muller yogurt, which launched in select regional markets in 2012. - 6/11/2013
Dole CEO Makes Buyout Bid for Rest of Company
The announcement could lead to more major changes for one of the worlds largest producers and marketers of high-quality fresh fruit and fresh vegetables, which sold its packaged foods and Asia fresh business for $1.69 billion in April. - 6/6/2013
Walmart Celebrates its Associates
Weeklong festivities will feature 14,000 associates from all 27 countries and highlight the career opportunities at Walmart. - 6/6/2013
Pepsi Appoints Former Playboy Exec to Global CMO Post
The appointment comes at a time when PepsiCo's underperforming beverage unit has been under scrutiny, with Wall Street chattering about the possibility of a spinoff of the unit to focus on its faster-growing snacks. - 6/6/2013
Popcorn, Indiana Partners with Big Losers
With the help of The Biggest Loser Ambassadors, the four-month consumer sampling expedition will begin at Popcorn, Indianas headquarters in Englewood, N.J. on May 31, 2013. - 6/6/2013
P&G Saves 25% on Digital Advertising Budget
Accurately measuring the branding performance of digital investments has been an ongoing challenge for consumer goods brands. Using new technology, the consumer goods titan can now identify which of its digital ads consumers see, and which are overlooked.