ARTICLES BY THIS AUTHOR
- 5/22/2013
Mead Johnson Nutrition Names President, CEO
P. Kasper Jakobsen succeeds Stephen W. Golsby, who had previously announced his retirement. - 5/22/2013
Dannon Boosts Market Share with Big Data Analytics
Planning accuracy is key to maintaining Dannon's leadership in the yogurt market. And armed with new insights, the company will now attempt to challenge Chobani for the No. 1 spot in the highly competitive, fast growing Greek yogurt market. - 5/21/2013
Unilever Brand Touts Most Viewed Ad Ever
In just a month since launch, Unilever's Dove Real Beauty Sketches film became the No. 1 viewed online video advertisement of all time. It has also been uploaded in 25 languages to 33 Dove YouTube Channels and has been viewed in more than 110 countries. Find out why and how the campaign evoked an unmatched emotional reaction in millions of consumers worldwide. - 5/21/2013
Top Packaging Innovation Strategies
In today's difficult economic climate, packaging innovation from design to shelf is more important than ever to drive business growth considering that more than 75 percent of purchase decisions occur in store. Experts in the field reveal real-world insights, borrowed from Coca-Cola, LOreal and Amcor, for ensuring that your products packaging helps to close the deal with the consumer. - 5/21/2013
Avon Appoints New SVP and President
In this role, Pablo Munoz will be responsible for executing the turnaround of Avon's North American business and returning it to a solid and profitable position. - 5/20/2013
New Gen Y Shopping Preferences Revealed
Despite being far more tech-savvy than previous generations, Generation Y, the 80-million strong cohort of Americans between the ages of 18 and 35, has not forsaken shopping in stores for online purchasing. Even more surprising are some of the brands they love best, including Walmart, Target and Kmart for groceries. - 5/20/2013
Lipari Foods Enhances Mobile Worker Experience
Lipari Foods uses Vocollect Voice for case- and each-picking in its distribution operations and has realized an 80 percent error reduction and 12 percent productivity improvement. - 5/20/2013
Accenture Buys Acquity Group
The acquisition of Acquity Group will expand Accenture's capabilities in key areas of digital marketing and e-commerce, complementing its strengths in strategy, analytics, scaled technology enablement and marketing operations. - 5/20/2013
Kraft Puts Commercials into Mobile App
Kraft Foods Group brand, Oscar Mayer, is leveraging a groundbreaking new mobile application, MONTAJ. - 5/20/2013
Bayer Acquisition Strengthens Consumer Care Business
Bayer signs an agreement to acquire 100 percent of the shares of Steigerwald Arzneimittelwerk GmbH, Darmstadt, Germany, a privately held pharmaceutical company specializing in pharmacy-only herbal medicines.