ARTICLES BY THIS AUTHOR
- 6/6/2013
Walmart Celebrates its Associates
Weeklong festivities will feature 14,000 associates from all 27 countries and highlight the career opportunities at Walmart. - 6/5/2013
CG Execs Meet to Share Sales & Marketing Insights
Sales and marketing trailblazers from Mondelez, Unilever, J&J and Kellogg joined more than 225 consumer goods executives in NYC this week for the 2013 Consumer Goods Sales & Marketing Summit. This year, New York Times bestselling author and entrepreneur since birth Gary Vaynerchuk kicked things off with a provocative presentation on the need for consumer goods companies to adapt in the Internet era. Get a recap of the event here. - 6/4/2013
Kimberly-Clark Taps Mobile for In-Store Compliance
A new solution from RW3 Technologies allows the company to accurately capture comprehensive intelligence regarding its brand activity on shelf. - 5/30/2013
Mondelez Signs Global "Mobile Only" Media Deal
A new collaboration with Google is part of the company's commitment to invest 10 percent of its global marketing budget in mobile activations across the entire consumer journey. - 5/29/2013
Mondelez Details Emerging Market Investment Plans
Chairman and CEO Irene Rosenfeld says, "The race is on for us to secure and expand our positions in these fast-growing markets." The company expects to increase investments by about $100 million this year,<br />$200 million in 2014 and up to $300 million in 2015. - 5/29/2013
2013 Consumer Goods Visionaries
<em>CGT</em> presents the new class of Visionaries 11 consumer goods leaders who are shaping the future of their companies with unprecedented business and technology initiatives. Ranging from senior executives at major firms to pioneers at innovative mid-market companies, the 2013 Visionaries share inside details on how they are collaboratively bringing big picture ideas to life. - 5/29/2013
The Future Consumer
Mark Osborn, global lead, Consumer Products Industry Marketing, SAP, provides a snapshot of the complex future consumer and realistic recommendations for turning him or her into your brand advocate. - 5/29/2013
Nestle Helps Retailers Meet Shopper Needs
A new technology implementation helps Nestl effectively provide insights that lead to better collaboration with retail customers while also helping deliver sales and category solutions for the shopper. - 5/29/2013
Yoplait Says Cheers to Spring
For a limited time, new Yoplait seasonal flavors are available nationally in four-packs and also available in a fridgepacks, including four pia colada and four cosmopolitan cups. - 5/29/2013
Smithfield Foods to be Acquired for $7.1B
The combined company is expected to have greater access to the large and growing Chinese market and retain world-leading food safety and quality control standards.