ARTICLES BY THIS AUTHOR
- 5/9/2013
Paramount Farms Becomes a Digital Marketing Powerhouse
Backed by a fine-tuned social media discipline, Paramount Farms' $30-million nationally integrated marketing campaign is a big hit among consumers and transformed Wonderful Pistachios into a brand that is a social media star in its own right. - 5/9/2013
A Trade ROI Mindset
With volatile commodity prices impacting COGS and inability to raise prices, CG firms are forced to consider reducing trade spend while simultaneously ensuring that remaining spend delivers maximum impact. It's worth asking the question -- does your organization have a trade ROI mindset? - 5/9/2013
Dairy Crest Delivers on Growing E-Commerce Demands
As its customer base changed, the company needed a scalable infrastructure to support new milk&more e-commerce customers and respond to demand with marketing campaigns. - 5/9/2013
SC Johnson Introduces Compostable Ziploc Bags
Ziploc Brand Compostable Bags, available exclusively online at SCJGreenChoices.com, are designed for use in commercial composting facilities that accept food scraps and compostable bags. - 5/9/2013
Modern Day Blessings
<em>CGT</em> Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue. - 5/9/2013
Newell Rubbermaid Gets A Fresh Perspective
Newell Rubbermaid went straight to the source for millennial marketing insights by partnering with more than 150 Philadelphia University industrial design students. - 5/8/2013
Top 10 Most Chosen Consumer Goods Brands
A new global ranking of fast moving consumer goods brands reveals the brands that are being bought by the most consumers, the most often. Coca-Cola leads the Top 50 list, while some surprising brands, like Maggi, make it into the top 10. And only one brand in the world reaches more than half of the global population. - 5/7/2013
Amway Invests $20M in Vietnam Facility
The new facility is part of more than $375 million in planned manufacturing and R&D expansion. - 5/7/2013
dunnhumby Taps Crowdsourcing for NPDI
The customer science company will host a Big Data hackathon challenge in an effort to develop a predictive model for the success of new product launches at retail. - 5/7/2013
Walmart to Revamp E-Commerce, Mobile Strategies
Walmarts CEO of Global e-Commerce division told investors that e-commerce is the next growth engine for the leading retailer: "We want to know what every product in the world is, who every person in the world is and then connect them.