ARTICLES BY THIS AUTHOR
- 5/7/2013
Amway Invests $20M in Vietnam Facility
The new facility is part of more than $375 million in planned manufacturing and R&D expansion. - 5/7/2013
dunnhumby Taps Crowdsourcing for NPDI
The customer science company will host a Big Data hackathon challenge in an effort to develop a predictive model for the success of new product launches at retail. - 5/7/2013
Walmart to Revamp E-Commerce, Mobile Strategies
Walmarts CEO of Global e-Commerce division told investors that e-commerce is the next growth engine for the leading retailer: "We want to know what every product in the world is, who every person in the world is and then connect them. - 5/7/2013
Hallmark Channel Boosts CPG Ad ROI with Analytics
New analytics are expected to help improve CPG advertisers return on ad spend by identifying programs that have audiences with a higher composition of purchasers. - 5/7/2013
Kimberly-Clark Completes Move to VMI Platform
Kimberly-Clark is now using Datalliance VMI to manage its consumer brands for 15 retail partners. - 5/7/2013
Walmart Ad Campaign Shows "The Real Walmart"
The ads emphasize the companys role in helping associates and customers live better through the launch of national television and digital advertising, and an accompanying web site. - 5/7/2013
Kraft Brands Enhance Digital Presence
Kraft is currently working with VSA Partners on integrated marketing communications, digital, social and mobile initiatives for its Crystal Light, Country Time and Tang brands. - 5/7/2013
Munchkin Adds New Chief Operating Officer
The new COO has more than 25 years of leadership experience from companies like Summer Infant and Dorel Industries. - 5/7/2013
Nestle USA Sells Bit-O-Honey Brand
Brynwood Partners VI L.P.s portfolio company, Pearson Candy Company, acquires the Bit-O-Honey confectionery brand from Nestle. - 5/7/2013
SVEDKA Vodka Launches Bold Campaign
The company is set to launch its new national integrated marketing campaign, with outdoor, digital, social, print and experiential activations.