ARTICLES BY THIS AUTHOR
- 3/28/2013
Newell Rubbermaid Opens Design Center
<div>The new design center is expected to establish a point of difference in design and innovation as part of Newell Rubbermaids growth game plan.</div><br /> - 3/28/2013
AMG Selects PLM System
<div>AMG Group Ltd. selects Centric Software, Inc. as its product lifecycle management system provider.</div><br /> - 3/27/2013
U.S. Consumers Ditch Brand Loyalty for Personalized Service
In a survey of 2,191 U.S. adult consumers, 56 percent indicated that they would be at least somewhat likely to switch to another brand/company based on customer service options. The bottom line: Companies are at risk of losing customers if they neglect to accommodate customer preferences or adopt evolving channels of communication.<br /> - 3/27/2013
ConAgra Shares 5 Steps for Building a Business Case
Most consumer goods organizations struggle to develop the business case for implementing technology or business process changes. ConAgra Foods isnt one of them. Here, the Companys Senior Director of Continuous Improvement reveals five necessary steps and calculations to use as a template for your own continuous improvement strategy. - 3/27/2013
Annabelle Candy Supports National Expansion with ERP Implementation
By converting to new ERP software, Annabelle Candy enhanced operational efficiencies and achieved rapid regional growth. The companys regional success is prompting Annabelle to focus on establishing a national market for its candy.<br /> - 3/27/2013
Newell Rubbermaid Appoints Marketing VPs
The two new hires are key examples of how Newell Rubbermaid is accelerating its marketing transformation and investing in global brands. <br /><br /> - 3/26/2013
Kellogg Consumer Loyalty Program Yields Data Insights
In addition to driving loyalty, The Kellogg Company is now able to make data-driven marketing decisions regarding national promotions, retail-specific offers and brand promotions.<br /> - 3/26/2013
P&G Collaborates with American Academy of Pediatrics
The two organizations will work together to equip parents with information and tools they need to keep their homes and families safe.<br /> - 3/25/2013
Pepsi Launches First New Bottle In 16 Years
The new bottle is the first iteration of the redesign of the full portfolio currently underway under the stewardship of PepsiCo's Chief Design Officer Mauro Porcini, with additional elements to be rolled out throughout the year. - 3/25/2013
ConAgra Saved $22M with Sustainable Projects
ConAgra Foods started the Sustainable Development Awards program in 1992 to encourage and incentivize employees to proactively look for ways to eliminate waste, reduce energy and conserve water through smart design.<br />