ARTICLES BY THIS AUTHOR
- 3/14/2013
SodaStream, Cott Form Strategic Partnership
The companies will co-develop and produce flavors for SodaStream carbonation systems at Cott's concentrate production facility in the United States.<br /> - 3/14/2013
Liptons Instagram Contest
The tea brand challenges tea lovers to use popular Instagram platform to connect and share feel-good moments. - 3/14/2013
Speedo Selects Visual Merchandising Software
<div>Speedo will use the vrMockshop software to maximize range planning and understanding of retail space, through 3-D mockups and store planograms.</div><br /> - 3/14/2013
Petitioning for a New Product
Consumers ask Victoria's Secret to make a line of "survivor" mastectomy bras to help breast cancer survivors. - 3/14/2013
Chocolate Milk Makeover
The chocolate milk brand TruMoo, launches a new formula with less added sugar to improve the nutritional value. - 3/13/2013
Enterprise IT Spending to Grow by 6% in 2013
Despite a cloudy economic outlook, enterprises in 15 industries will continue to pursue strategic IT initiatives focused on big data and analytics, cloud computing and mobility. Manufacturing, in particular, will account for almost a quarter of all enterprise IT spending in the United States in 2013.<br /> - 3/13/2013
Johnson & Johnson Opens Innovation Center
The center will serve as a European hub to accelerate innovation across the healthcare landscape.<br /> - 3/13/2013
Target Searches for Mobile Innovation
Target and Fast Company partner to create the Retail Accelerator challenge to celebrate and foster technological innovations that are reshaping the retail industry.<br /> - 3/12/2013
Hostess Selects Winning Bidder for Twinkies
Apollo and Metropoulos hope to have America's favorite snacks back on the shelf by this summer. They agreed to pay $410 million to purchase the brands, five bakeries and certain equipment. <br /> - 3/12/2013
Kimberly-Clark Names CMO
As CMO, Clive Sirkin will continue the ongoing transformation of the company's marketing function as a core driver of its growth agenda.<br />