ARTICLES BY THIS AUTHOR
- 3/1/2013
Hormel's SPAM Launches Digital Campaign
<div>Executive chef Roy Choi joins the campaign to share creative SPAM recipes, and the first-ever brand spokescharacter takes over its social media properties.</div><br /> - 3/1/2013
Walmart Receives Accolades from First Lady
First Lady Michelle Obama visited a Walmart store in Springfield, Mo., to celebrate the retailer's progress in making food healthier, more affordable and available to consumers across the country. <br /> - 3/1/2013
Walmart Expands Solar Installations in Hawaii
The installations contribute to the company's broader aspirational goal of being supplied 100 percent by renewable energy.<br /> - 3/1/2013
Flowers Closer to Buying Hostess Brands
Flowers Foods has integrated more than 100 acquisitions since 1968, and three significant ones in just the last three years Tasty Baking, Lepage Bakeries, and the Sara Lee and Earthgrains brands in California.<br /> - 2/27/2013
SodaStream, Ocean Spray Announce Partnership
With over 30 percent of Ocean Spray Cranberry juice drinkers mixing their juice with sparkling water at home, the partnership builds on an already familiar consumer behavior.<br /> - 2/27/2013
TOMS Taps Cloud-Based Supply Chain Platform
TOMS will use a platform from GT Nexus to manage multiple distribution channels, including retail customers, online and the companys giving partner program that supports its One for One model.<br /> - 2/27/2013
Muller Yogurt Launches Into More U.S. Cities
Since first launching in the northeastern United States last summer, Europe's beloved yogurt brand Muller has been generating rave reviews from Americans.<br /> - 2/26/2013
Nike Reigns as Most Innovative Company
Revolutionary, cultural, nimble and even sexy these are just some of the words used to describe the most innovative consumer goods companies of 2013. <i>Fast Company</i> recently revealed this list, featuring Nike Inc. in the No. 1 position. Find out which other consumer goods companies made the cut and why. <br /> - 2/26/2013
Campbell Soup Company Keeps in Touch with Consumers
Campbell Soup Company's consumer insights team traveled across the country to find out what makes consumers tick. Its findings shaped the company's decision to focus innovation efforts on new consumer groups, new consumer needs and new consumer platforms. - 2/26/2013
Recommended Reading for the CG Exec
Check out these two new books from <em>CGT</em>'s advisory board members on how to success in the competitive consumer goods landscape.