ARTICLES BY THIS AUTHOR
- 2/26/2013
Campbell Soup Company Keeps in Touch with Consumers
Campbell Soup Company's consumer insights team traveled across the country to find out what makes consumers tick. Its findings shaped the company's decision to focus innovation efforts on new consumer groups, new consumer needs and new consumer platforms. - 2/26/2013
Recommended Reading for the CG Exec
Check out these two new books from <em>CGT</em>'s advisory board members on how to success in the competitive consumer goods landscape. - 2/26/2013
Being Authentic
<em>CGT</em> Executive Editor Alliston Ackerman gives you a sneak peek into the trends and topics discussed in this month's issue. - 2/26/2013
Heineken Launches App Contest
The Heineken Champions mobile and Facebook app were developed by Cultur8.<br /> - 2/26/2013
General Mills Masters Channel-Exclusive Innovation
In January 2011, the General Mills Convenience innovation team set out to enter a brand new category while minimizing the time and capital investment needed to do so. - 2/26/2013
Successful New Product Launch
Like a newborn baby, a successful launch needs close handholding: Inducing trial and driving repeat buys will need effective interaction with the consumer at every moment of truth. - 2/26/2013
Nestle Revolutionizes Infant Nutrition
Initially conceived in the late 1990s based on the success of Nespresso, Nestl's BabyNes system is a breakthrough innovation for mothers when breastfeeding has finished. - 2/25/2013
TABASCO Brand Company Mourns Loss of CEO
<div>Paul Carr Polk McIlhenny, CEO and chairman of the board of McIlhenny Company, passed away on Saturday, February 23, 2013, at the age of 68.</div><br /> - 2/25/2013
SAP to Acquire SmartOps
<div>Using the SAP HANA platform, the move is expected to enable companies to run leaner and free up capital for innovation and growth.</div><br /> - 2/25/2013
Flowers Foods Completes Sara Lee Brand Acquisition
<div>This acquisition strengthens Flowers Foods' market presence in California, adding about 14.5 million people to the 70 percent of the U.S. population that currently has access to its fresh breads and rolls.</div><br />