ARTICLES BY THIS AUTHOR
- 2/22/2013
Americans Adjust Spending to Cope with Tax Changes
A change in federal tax law that decreased the take-home pay of many working Americans is impacting household budgets. According to new research, nearly three-quarters (73.3%) of those polled say their spending plans are taking a hit. <br /> - 2/22/2013
Chobani Marketing Empowers Consumer Choice
In addition to TV, digital and social media, the multi-million dollar campaign will include national print, out of home advertisements and other targeted advertising, on-pack, experiential marketing and public relations. <br /> - 2/21/2013
OREO Launches App with Nokia
Released as a result of Mondelez International's partnership with Nokia, the app connects people through the stars.<br /> - 2/20/2013
Dean Foods Meets ENERGY STAR Goal
<div>Dean Foods Company has met the requirements for the U.S. Environmental Protection Agency's (EPA's) "ENERGY STAR Challenge for Industry."</div><br /> - 2/20/2013
Smith Optics Enhances Online Capabilities
<div>Smith Optics utilizes hybris Commerce Suite and PCM technology, expected to provide an enhanced and consistent e-commerce customer experience.</div><br /> - 2/20/2013
Unilever Invests in Fast-Growing Emerging Markets
<div>Unilevers first aerosol manufacturing plant in Asia follows hard on the heels of new factories announced for Thailand and South Africa.</div><br /> - 2/20/2013
Whirlpool Appoints Safeway Exec to Board
The candidate has served as executive vice president and chief marketing officer of Safeway, since 2008, where she oversees the company's marketing, merchandising, manufacturing and distribution organizations.<br /> - 2/20/2013
Reckitt Benckiser Boosts In-Store Data Collection
<div>Reckitt Benckiser selects Gigwalk for its in-store data collection and help with in-store retail execution.</div><br /> - 2/20/2013
Supply Chain Leaders vs. Laggards
Supply chain processes are now three decades old. They are maturing. The understanding of supply chain excellence is evolving. But, substantial progress on costs and inventory management has only happened in the high-tech and electronics industry.For everyone else, progress has stalled. Find out why the CPG and food industries are at a supply chain plateau.<br /> - 2/19/2013
Graco Debuts Three New Innovations
Graco introduces its first jogger, the versatile Graco modes click connect travel system and the all-new glider family of swings, inspired by consumer insights. <br />