ARTICLES BY THIS AUTHOR
- 6/2/2016
Relational Solutions, Mindtree's Center of Excellence for Analytics, Now Offers Analytics as a Service
Relational Solutions, Inc. is now taking its service offerings to the next level with Analytics as a Service. - 5/31/2016
Capitalizing on Moments of Opportunity in the Digital Economy
Consumer products companies are presented with a challenging opportunity engaging with digital consumers in an environment where companies no longer drive the conversation. Consumers can get what they want, when and how they want it. Find out how to deliver on these meaningful experiences to better connect with todays consumers. - 5/31/2016
Coke Drinks Up Unilever Brand
The Coca-Cola Company, together with Coca-Cola FEMSA, has entered into an agreement to acquire Unilever's AdeS soy-based beverage business.<br /> - 5/31/2016
Half Way There!
<em>CGT</em> Editor Alarice Rajagopal gives you a sneak peek into the trends and topics discussed in this month's issue. - 5/31/2016
Powering the TPM Lifecycle with Predictive Analytics
Chief Executive Officer of AFS Technologies Joe Bellini, shares insights into a new approach of integrating predictive analytics into a trade promotion management (TPM) system. The benefits are two-fold: 1) account managers gain access to information they need to make better decisions, and 2) the company maximizes the value from its pricing and promotion models. - 5/31/2016
2016 Visionaries: A Digital Leader for the New World
This year's class of Visionaries does not disappoint. Whether focused on supply chain, analytics, sales and marketing, or innovation, the insights these leaders share on the pages to come are invaluable. <em>CGT</em> is proud to present 11 movers and shakers who are making a major impression on the industry, starting with a retail visionary most recently from Walmart. - 5/30/2016
Top 10 Headlines of 2016 So Far
As we turn the corner to the second half of the year, <em>CGT</em> takes a moment to reflect on the top headlines of 2016 so far. From lists to executive appointments to trends and more, here is look back at the topics that were top-of-mind on consumergoods.com. - 5/26/2016
Could You Be ConAgra's Next CFO?
ConAgra Foods is seeking as new CFO as John Gehring is set to retire. - 5/25/2016
Clorox’s Kingsford Supports Receipt-Capture Promotions
<p>Clorox Co. created a marketing campaign to drive sales of charcoal grills and, in turn, motivate those new charcoal grill owners to become Kingsford customers.</p> - 5/25/2016
Unilever Brand Taps into Beacons for Marketing
Unilever's centuries-old Mailles brand is targeting at the point of purchase to help left sales.