ARTICLES BY THIS AUTHOR
- 4/7/2016
Mizuno USA Adds Chief Operating Officer
Sports apparel and equipment compant Mizuno USA has promoted its Vice President of Brand Management & Marketing to a newly created position of Chief Operating Officer. - 4/6/2016
Lancme Launches New Site Experience
Uncover how Lancme's new site experience uses enriched product data to unlock easier product discovery for shoppers. - 4/5/2016
Dr Pepper Snapple Group Increases Investment In BODYARMOR
Dr Pepper Snapple Group is now second-largest equity holder in the sports drink. Find out more about the brand launched in 2012 and DPS's growing interest. - 4/5/2016
AFS Expands TPM Through an Analytic Alliance with Nielsen
AFS integrates Nielsens trade promotion optimization solution within its trade promotion management system. - 4/5/2016
Snyder's-Lance Introduces New Snacks Across Several Brands
Snyder's-Lance, Inc. is debuting new snack products across several Snyder's-Lance brands, many of which are considered better-for-you snacks. - 4/5/2016
Pepsi Launches New Beverage
Pepsi announces the addition of 1893, inspired by the original recipes created in 1893 by Pepsi founder Caleb Bradham.<br /> - 4/5/2016
Heineken's New Recyclable Keg Seals Freshness In
Discover how Heineken's new BrewLock technology ensures beer never mixes with outside air, carbon dioxide and mixed gases. - 3/31/2016
Premier Foods Agrees to Meet McCormick
Britain's Premier Foods agreed to hold talks with McCormick & Co after the company raised its takeover proposal.<br /> - 3/31/2016
PepsiCo Reshuffles Management Team as Frito-Lay CEO Exits
PepsiCo, Inc. announces the departure of Tom Greco, CEO, Frito-Lay North America (FLNA) and a series of senior executive changes. - 3/31/2016
Omnichannel and the Final Frontier of Commerce
E-commerce continues to be a dominant figure in retail viability. To meet this new reality retailers must beyond omnichannel, to a unified commerce experience empowered by efficient digital experiences.