ARTICLES BY THIS AUTHOR
- 1/3/2007
Service Trumps Price During Busy Holiday Season
Service and having products in stock proved to be much more important than price this holiday season, says a recent survey of U.S. holiday shoppers by the tax firm KPMG. This - 1/3/2007
Saddle Creek Adds Transportation Division
Saddle Creek Transportation Inc. offers additional inbound and outbound capacity for shipments through Saddle Creek Transportation Services, a newly formed division. - 1/3/2007
Wilsons Leather Extends CEO Term
Wilsons The Leather Experts agrees to extend CEO Michael Searles' employment term for an extra year. - 1/3/2007
Heineken USA Names Central Region General Manager
Heineken USA appoints John Larkins to general manager of the organization's Central Regional Business Unit effective January 1, 2007. - 1/3/2007
Sony and Circuit City Lauch Online Education Initiative
Sony Electronics and Circuit City Stores Inc. launch free online education resources to help consumers learn about consumer electronics products and technologies. - 1/1/2007
Top 10: Business Intelligence
Brown-Forman, one of the leading producers and marketers of distilled spirits such as Jack Daniels and Southern Comfort, sought to enhance communications and business processes for its employees. - 1/1/2007
Pepsi Maximizes Marketing ROI
Pepsi-Cola North America leverages Avista Decision Support Services (Avista DSS) by Marketing Management Analytics Inc. (MMA) to help maximize the return on its marketing investments. - 1/1/2007
Top 10: RFID Hardware
Some might call it nepotism. But customers should be suspicious if a company doesn't deploy its own technology. - 1/1/2007
Sara Lee Introduces 100 Percent Whole Wheat Bread
In a recent survey commissioned by Sara Lee Food & Beverage, 73 percent of consumers incorrectly identified their bread as 100 percent whole wheat when it actually has similar nutritional make-up to traditional white bread.