ARTICLES BY THIS AUTHOR
- 3/1/2004
Between the Lines -- March 2004
Making sense of POS data, private label competition and other industry-facing issues - 3/1/2004
Who will make headlines in 2004?
Count the number of times a technology is mentioned in the press and you will quickly surmise that Radio Frequency Identification (RFID) is the most over-hyped in the industry. - 3/1/2004
Collaboration: Opening the Lines of Communication
Acosta embarks on a massive CRM project to bolster partner relationships - 3/1/2004
About Face
Even though the modern-day facelift is a last-ditch effort in the never-ending quest to remain youthful, the principles behind the facelift make perfect sense. - 3/1/2004
SMB Market: Switching Gears
Cannondale steers toward improved forecasts and customer service. - 3/1/2004
Customer Management: Playing for Keeps
Sony PlayStation empowers its sales force with flexible CRM tools. - 3/1/2004
Special Report - March 2004
New technology and metrics create a compelling case for consumer goods firms to revisit online initiatives. - 3/1/2004
Cover Story: The Key to Success
Heinz unlocks the secret to Project Keystone, the company's comprehensive trade funds strategy.