ARTICLES BY THIS AUTHOR
- 5/1/2004
Point of Impact
CGT caught up with Steve Peppler, CEO, Flintfox, an up-and-coming TPM vendor, to get the scoop on trade promotions management. - 5/1/2004
Special Report - May 2004
The American Marketing Association defines a brand as a "name, term sign, symbol or design or a combination of them, which is intended to identify the goods or services of one seller or group of sellers and to and to differentiate them from those of competitors." - 5/1/2004
Shredding the Paper Trail
Across the globe, consumer goods companies continuously churn out high volumes of innovative products that people rely on every single day. - 5/1/2004
Tapping Brand Growth
When it comes to unforgettable advertising campaigns, Miller Brewing Company is the creme-de-la-creme, however, the company wasn't always sitting in the "front row" of pop-culture marketing tactics. - 5/1/2004
Insights -- May 2004
Product Lifecycle Management (PLM) is receiving more attention at the leadership level and the value and benefits are being more deeply understood and appreciated. - 4/1/2004
Keep It Clean
Since joining this magazine, I've been introduced to a slew of buzzwords that herald the dawn of a new age for information technology (IT). - 4/1/2004
Customer Management: Driving to The Store
Coca-Cola Enterprises embarks on a radical direct-store delivery project. - 4/1/2004
Enterprise: In Through the Out Door
P&G turns to IBM outsourcing to focus on its core businesses.