ARTICLES BY THIS AUTHOR
- 8/4/2015
Carter's Online Growth Skyrockets
Children's clothing retailer Carter's, Inc. has achieved over 25 percent growth in e-commerce over the last year, the highest growth in online sales to U.S. consumers in nine quarters. Carter's has also launched e-commerce in China and is piloting a new loyalty program. - 8/4/2015
Emerging Markets Growth to Continue for Heineken
The chief executive of Heineken, the world's third largest brewer, told CNBC that he expected to see continued sales growth in emerging markets, despite the occasional "hiccup" in the future. Heineken reported higher first-half results than markets expected as it increased profit in all regions except Africa. - 8/4/2015
Mondelez Invests $130M to Modernize NA Supply Chain
Mondelez International is investing more than $130 million in its North American biscuits business to modernize its manufacturing assets and processes and create a global integrated supply chain. This investment will fund the installation of four state-of-the-art manufacturing lines at the company's Americas production facility in Salinas, Mexico, to be completed by mid-2016. - 8/2/2015
Kellogg Company, BCTGM Announce Agreement
Approximately 1,300 employees are covered under this new contract, which will allow the company to further invest in innovation and brand growth. - 7/28/2015
Interactive Soccer Ads Boost Mondelez Awareness 220 Percent
Between June and July, Mondelez's promos got a 220 percent boost in awareness, and engagement went up 88 percent, according to <em>Adweek</em>, thanks to e-commerce-enabled ads. - 7/28/2015
Great Start for Apple Watch
Tim Cook, Apples CEO, said the 2105 third quarter included "a great start for Apple Watch." Find out more about how Apple's new technology is fairing. - 7/28/2015
Cloud Computing to Reach Nearly $70B in 2015
International Data Corporation (IDC) predicts the number of new cloud-based solutions will triple in the next four to five years. To examine the current status of cloud deployment in the context of different vertical industries, IDC is offering the first of four special reports IDC will be publishing to examine current status of 3rd Platform technologies across 20 vertical industries. - 7/28/2015
Campbell's Announces Recipe Changes and Expanded Organic Products
<span style="font-family: Arial; font-size: small; background-color: rgb(255, 255, 255);">Campbell Soup Company announces several strategic changes to its portfolio including:</span><span style="font-family: Arial; font-size: small; background-color: rgb(255, 255, 255);">removal of artificial colors and flavors by end of fiscal 2018;</span><span style="font-family: Arial; font-size: small; background-color: rgb(255, 255, 255);">simplifying recipes of existing condensed soups for kids;</span><span style="font-family: Arial; font-size: small; background-color: rgb(255, 255, 255);">expanding the Plum line of organic food for babies, tots and kids; and Plum launching</span><em style="font-family: Arial; font-size: small;">GrowWell</em><span style="font-family: Arial; font-size: small; background-color: rgb(255, 255, 255);">, a range of purees which provide nutrients from ingredients like chia and Greek yogurt.</span> - 7/28/2015
Digital Solution Transforms Sampling Events
A digital engagement solution that seeks to maximize trial response may turn anonymous samplers into known consumers. - 7/28/2015
P&G Names Company Veteran as New CEO
Procter & Gamble (P&G) has named a new CEO.Find out which 35-year veteran is taking over as CEO of P&G.<br />