ARTICLES BY THIS AUTHOR
- 8/5/2015
Top International Trading Partners in Every State
The Census Bureau publishes annual figures on each state's international trade. For a map look at the biggest trade partners by dollar value of goods imported and exported for each state in 2014 read on. - 8/5/2015
PepsiCo R&D Chief, Over $6bn in Net Revenue is Coming from Innovation
PepsiCos research and development used to be focused on brand refreshes but were now working with a whole new strategy that is paying off in buckets, says its global R&D head. - 8/5/2015
Diamond Foods Drives Product Development with New Innovation Center
Diamond Foods, Inc. has opened a new 7,000-square-foot innovation center adjacent to the Kettle Brand potato chip facility. The innovation center will drive new product offerings for Diamond's entire family of brands. - 8/3/2015
Kellogg Company, BCTGM Announce Agreement
Approximately 1,300 employees are covered under this new contract, which will allow the company to further invest in innovation and brand growth. - 7/29/2015
Campbell's Announces Recipe Changes and Expanded Organic Products
<span style="font-family: Arial; font-size: small; background-color: rgb(255, 255, 255);">Campbell Soup Company announces several strategic changes to its portfolio including:</span><span style="font-family: Arial; font-size: small; background-color: rgb(255, 255, 255);">removal of artificial colors and flavors by end of fiscal 2018;</span><span style="font-family: Arial; font-size: small; background-color: rgb(255, 255, 255);">simplifying recipes of existing condensed soups for kids;</span><span style="font-family: Arial; font-size: small; background-color: rgb(255, 255, 255);">expanding the Plum line of organic food for babies, tots and kids; and Plum launching</span><em style="font-family: Arial; font-size: small;">GrowWell</em><span style="font-family: Arial; font-size: small; background-color: rgb(255, 255, 255);">, a range of purees which provide nutrients from ingredients like chia and Greek yogurt.</span> - 7/29/2015
Digital Solution Transforms Sampling Events
A digital engagement solution that seeks to maximize trial response may turn anonymous samplers into known consumers. - 7/29/2015
P&G Names Company Veteran as New CEO
Procter & Gamble (P&G) has named a new CEO.Find out which 35-year veteran is taking over as CEO of P&G.<br /> - 7/29/2015
Interactive Soccer Ads Boost Mondelez Awareness 220 Percent
Between June and July, Mondelez's promos got a 220 percent boost in awareness, and engagement went up 88 percent, according to <em>Adweek</em>, thanks to e-commerce-enabled ads. - 7/29/2015
Great Start for Apple Watch
Tim Cook, Apples CEO, said the 2105 third quarter included "a great start for Apple Watch." Find out more about how Apple's new technology is fairing. - 7/29/2015
Cloud Computing to Reach Nearly $70B in 2015
International Data Corporation (IDC) predicts the number of new cloud-based solutions will triple in the next four to five years. To examine the current status of cloud deployment in the context of different vertical industries, IDC is offering the first of four special reports IDC will be publishing to examine current status of 3rd Platform technologies across 20 vertical industries.