ARTICLES BY THIS AUTHOR
- 8/12/2015
ConAgra CMO Joan Chow Leaves
Joan Chow, the longtime chief marketing officer for ConAgra Foods, has left the company as it makes changes under a new CEO. - 8/12/2015
Unilever Leverages an Inspirational Vehicle
Launched in November of 2013, Unilever Project Sunlight is a long-term initiative designed to bring Unilever's purpose to life and inspire Americans to take small actions that add up to a big difference. Through the use of the powerful nature of film, Unilever has been able to tackle social issues to help spread awareness of its many recent campaigns, including its latest called The Hunger Project. - 8/12/2015
Picking Up the Pace in an Omnichannel World
For Brooks Sports, Inc., the rise in running means opportunities as well as challenges. This omnichannel experience, combined with rising demand and accelerated inventory dynamics for retailers across the globe, drove Brooks to make some shifts of its own. - 8/12/2015
Can You Listen?
Today's shopper wants to be heard, but todays manufacturers have big mouths and little ears. They cannot hear. As a result, the shifts in the market are sensed too late. - 8/5/2015
Emerging Markets Growth to Continue for Heineken
The chief executive of Heineken, the world's third largest brewer, told CNBC that he expected to see continued sales growth in emerging markets, despite the occasional "hiccup" in the future. Heineken reported higher first-half results than markets expected as it increased profit in all regions except Africa. - 8/5/2015
Mondelez Invests $130M to Modernize NA Supply Chain
Mondelez International is investing more than $130 million in its North American biscuits business to modernize its manufacturing assets and processes and create a global integrated supply chain. This investment will fund the installation of four state-of-the-art manufacturing lines at the company's Americas production facility in Salinas, Mexico, to be completed by mid-2016. - 8/5/2015
Target's CIO Focuses on Enhancing Customer Experience
Mike McNamara recently took over as Target's CIO. Just a few weeks into his position, McNamara answered five questions. Read McNamara's thoughts on new ways to wow customers. - 8/5/2015
Unilever, Walgreens Team Up for Social Impact
The collaboration between the CPG and retailer, aims to engage consumers with the brands they know, while empowering them to make a difference through a sustainable international development model. - 8/5/2015
Top International Trading Partners in Every State
The Census Bureau publishes annual figures on each state's international trade. For a map look at the biggest trade partners by dollar value of goods imported and exported for each state in 2014 read on. - 8/5/2015
PepsiCo R&D Chief, Over $6bn in Net Revenue is Coming from Innovation
PepsiCos research and development used to be focused on brand refreshes but were now working with a whole new strategy that is paying off in buckets, says its global R&D head.