ARTICLES BY THIS AUTHOR
- 8/11/2015
Chobani's Founder Becomes Sole Investor in La Colombe Coffee
Hamdi Ulukaya, founder and CEO of Greek yogurt brand Chobani, is now Philly cofee company La Colombe Coffee Roasters' sole investor. - 8/11/2015
Marketing is Engaging
Learn how marketers can use new channels, including social and digital, to create efficiency in consumer engagement, stakeholder relationships and marketing spend. - 8/11/2015
Aspartame-Free Diet Pepsi Hits Shelves
A new Diet Pepsi has hit shelves this summer. Answering consumer demand, the diet soda is sweetened with a blend of sucralose instead of aspartame. - 8/11/2015
The Kraft Heinz Company Enters a New Arena
An inaugural campaign from The Kraft Heinz Company engages a passionate hockey community to help spread brand awareness. - 8/4/2015
The Top 5 Priorities for Growth, Efficiency and Agility
For decades CPG companies have experienced fast growth due to relativelyeasy expansion and consolidation in emerging markets, net new consumersand brand globalization.To achieve growth, efficiency and agility, CPG companies are relying increasingly on social, mobile, analytics and cloud technologies.Rather than approaching the future tactically, industry leaders today are designing "roadmaps" to define a more strategic approach to digital. For many, a successful roadmap would address the following five imperatives. - 8/4/2015
Carter's Online Growth Skyrockets
Children's clothing retailer Carter's, Inc. has achieved over 25 percent growth in e-commerce over the last year, the highest growth in online sales to U.S. consumers in nine quarters. Carter's has also launched e-commerce in China and is piloting a new loyalty program. - 8/4/2015
Emerging Markets Growth to Continue for Heineken
The chief executive of Heineken, the world's third largest brewer, told CNBC that he expected to see continued sales growth in emerging markets, despite the occasional "hiccup" in the future. Heineken reported higher first-half results than markets expected as it increased profit in all regions except Africa. - 8/4/2015
Mondelez Invests $130M to Modernize NA Supply Chain
Mondelez International is investing more than $130 million in its North American biscuits business to modernize its manufacturing assets and processes and create a global integrated supply chain. This investment will fund the installation of four state-of-the-art manufacturing lines at the company's Americas production facility in Salinas, Mexico, to be completed by mid-2016. - 8/4/2015
Target's CIO Focuses on Enhancing Customer Experience
Mike McNamara recently took over as Target's CIO. Just a few weeks into his position, McNamara answered five questions. Read McNamara's thoughts on new ways to wow customers. - 8/4/2015
Unilever, Walgreens Team Up for Social Impact
The collaboration between the CPG and retailer, aims to engage consumers with the brands they know, while empowering them to make a difference through a sustainable international development model.