ARTICLES BY THIS AUTHOR
- 7/26/2015
Is Amazon Developing a Click-and-Collect?
Rumors are circulating that Amazon may be developing a click-and-collect groceries service. - 7/26/2015
Bumble Bee, Ocean Spray, Sun Products Deploy VMI
Bumble Bee Seafoods, Ocean Spray Cranberries, Inc., and The Sun Products Corporation are the latest consumer goods suppliers to deploy their Vendor Managed Inventory programs using the Datalliance VMI platform. - 7/23/2015
Premier Nutrition Gains Visibility into its Trade Spend
Manufacturer of protein shakes, bars and powders and joint supplements, Premier Nutrition, quickly realized trade promotion management happens in real time, while spreadsheets dont.<br /><br /> - 7/21/2015
New IDC PlanScape Offers IoT Guidance
A new IDC PlanScape is available, offering practical guidance to help IT and business leaders in manufacturing justify investment in IoT and an IoT foundation for incremental improvements and transformation. - 7/21/2015
K-C's Depend Builds 'Underwareness'
<p>New Silhouette product rollout and campaign targets younger female consumers</p> - 7/21/2015
Nestle Launches Global R&D Center in Ohio
Nestle opens its new Nestle Research & Development Center in Solon, Ohio, the completion of a $50 million, two-year project to establish this global center. - 7/21/2015
Amazon Prime Day: Statistical Wonder or Retailer Blunder?
While the results of Amazon's first ever Prime Day are hard to argue with 18% order increase over best Black Friday return and single day record for Prime signups more than a handful of customers felt cheated by the e-commerce giant's flash sale approach. See how the retailer disappointed shoppers. - 7/21/2015
Who Is Selling Your Brands Online? At What Price?
For brands, online sales represent huge opportunities for growth, but there are significant threats as well. Online success starts with complete visibility of who is selling their brands online, where and for how much, especially in the age of marketplaces. Here arethree primary steps to protecting and building brand value online. - 7/21/2015
Trends in Experiential Marketing
<p>Agency executives identify engagement content, mobile apps, Millennials and technology as driving forces in this evolving discipline.</p> - 7/20/2015
Marciano Announces His Successor as Guess?, Inc. CEO
Can you guess who will be the new CEO of Guess?, Inc. this August?