Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 4/30/2019
RCAS 2019 Overview: Camels, Hot Air Balloons and the Need for Change
Despite the transformative change sweeping the consumer goods industry, success in the analytics practice still relies on its oldest asset: people. - 4/29/2019
Madison Reed, Ulta Expand Partnership Nationally
The digital native brand is expanding its exclusive retail partnership to bring the prestige hair care brand and its "Madi” chatbot to roughly 1,200 locations in the U.S. - 4/24/2019
Albertsons Cos. Enhances Email Marketing Strategy
Albertsons Cos. is honing its digital shopping experience with a number of recent enhancements that include its email marketing strategy. - 4/22/2019
Adidas Introduces 100% Recyclable Shoes
The performance apparel maker's “Futurecraft Loop” initiative will manufacture shoes entirely from ocean plastics that can be returned and repurposed into another pair. - 4/21/2019
H-E-B Gets Its Grill On
Texas-based H-E-B recently wrapped its annual, two-week-long “Thrill of the Grill” campaign, promoting all the means necessary for grilling season with a slew of deals and a sampling event. - 4/15/2019
Jack Daniel’s Tells AR-Flavored Stories
Through a partnership with San Francisco-based Tactic, the whiskey brand's app takes consumers on an AR-enabled journey of the Jack Daniel distillery. - 4/14/2019
Best Buy CEO to Step Down, Current CFO to Take Over
Best Buy chairman and chief executive officer Hubert Joly will step down and transition into the newly created role of executive chairman of the board, effective June 11. - 4/9/2019
Strategy-Shaping M&A Continues in CPG Marketplace
Kellogg's sale of the Keebler cookie business and Constellation Brands' wine drain represent ongoing disruption in the business plans of packaged goods makers. - 4/7/2019
Food Lion Reprises Fruit Fundraiser
Ahold Delhaize's Food Lion activated its Food Lion Feeds hunger relief cause platform last month by reprising a fundraiser the retailer has conducted in the past that ties donations to purchases of store-brand bags of fruit. - 4/3/2019
Best Buy Modernizes Visual Merchandising Processes
Best Buy has partnered with cloud-based visual merchandising software provider One Door to digitize its print-based merchandising system.
