Jacqueline Barba
ARTICLES BY THIS AUTHOR
- 6/9/2019
Why Brands Should Care About Retailers as Media Companies
Brick-and-mortar retail is very much alive — and might help reimagine the advertising industry. - 6/3/2019
New Gatorade App Helps Athletes Get Creative
The sports drink brand recently launched a mobile app that lets young athletes capture and enhance personal sports videos using animated graphics and editing tools. - 5/22/2019
Coke, Utz Grill with Bo Jackson at Jewel-Osco
The Albertsons Cos.' chain joined with the CPGs to leverage the star power of the baseball/football star turned owner of Bo Jackson Signature Foods in a seasonal sweepstakes. - 5/20/2019
Pepsi Kicks Off AR-Enabled Summer on Instagram
The CPG giant started the season a little early by introducing hundreds of themed AR-enabled filters via more than 230 million beverage bottles and cups. - 5/15/2019
CVS Jumps on the CBD Train
Just as the cannabis and CBD (or cannabidiol) industries are really ramping up, CVS/pharmacy is getting in on the hype by rolling out CBD topicals to more than 800 stores spanning eight states. - 5/13/2019
Tip of the Spear Technology: Changecology
Rise looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: VR/AR tools from Changecology. - 5/12/2019
L’Oreal Launches DTC Hair Color Brand
Dubbed Color&Co, the new at-home hair coloring brand aims to deliver "exceptional" results via on-demand digital consultations with professionals. - 5/6/2019
Farmstead Taps Machine Learning to Make Smart Shopping Lists
The local produce-focused online grocer's new tool uses algorithms to help customers efficiently complete their shopping lists. - 5/5/2019
Para’Kito Uses AR to Attract Repellent Buyers
The mosquito repellent brand has brought a unique twist to category merchandising with an in-store display that uses AR to engage, entertain and inform shoppers. - 5/2/2019
P&G brandSaver: May 2019
Procter & Gamble tied in to the May 12 observance of Mother's Day by spotlighting two-time Paralympian, U.S. Army veteran and mom Melissa Stockwell in this month's brandSaver.
