Liz Dominguez
ARTICLES BY THIS AUTHOR
- 8/8/2024
How Mars Is Evolving Its Centers of Excellence to Meet Modern Consumer Needs
Innovations at Mars have stemmed from the company’s centers of excellence, which have grown with the company throughout the years. Traditionally, they were focused on core product formats and brands, Matt Kradenpoth, senior principal scientist, tells CGT. That's since changed. - 8/7/2024
Under Armour Restructure: Driving Efficiency Through Supply Chain Modernization and Streamlined Marketing
Under Armour is progressing with its restructuring strategy, focusing on three core areas of business: supply chain modernization, consumer-centric marketing, and operations optimization. - 8/7/2024
CPG Guys Digging Into Omnichannel Retail Partnerships at Sales & Marketing Summit
Peter Bond and Sri Rajagopalan, co-hosts of the CPG Guys podcast, will take the Consumer Goods Sales & Marketing Summit audience through key strategies for building strong omnichannel retail partnerships that create win-win situations for digitally engaged consumers, manufacturers, and retailers. - 8/5/2024
CLR Owner Jelmar Names Rafael Ortiz CTO, Jaci Volles Chief Marketing and Strategy Officer
Household cleaning product manufacturer Jelmar has named Rafael Ortiz as chief technology officer and Jaci Volles as chief marketing and strategy officer. - 8/5/2024
Dan Sullivan Promoted to Edgewell COO as Part of International Business Consolidation
Manufacturer Edgewell has promoted Dan Sullivan to chief operating officer as part of leadership shifts to expedite decision-making and improve enterprise execution to meet company growth goals. - 8/5/2024
Unilever Joins as Early Partner of Sam’s Club Mobile Checkout Retail Media Offering
Unilever is expanding its access to Sam’s Club consumers through a new capability that integrates physical and digital shopping. - 8/4/2024
Eva Erdmann To Lead Kate Spade as CEO and Brand President
Kate Spade has a new leader at the helm. Eva Erdmann will be taking on the role of CEO and brand president. - 8/1/2024
Coca-Cola Scaling GenAI Marketing Campaigns With Digital Twins
The Coca-Cola Company is beginning to scale its global marketing efforts with generative AI, configuring advertising materials on Prod X, a production studio experience that uses digital twin technology. - 7/31/2024
AB InBev Helps Drive Marketing Optimization With ML-Powered BEES
AB InBev implemented BEES in 2016 and the company continues to reap the rewards from the e-commerce and data-sharing platform. - 7/31/2024
Look Who's Coming to the Consumer Goods Sales & Marketing Summit
This is your opportunity to connect with the individuals behind some of the biggest innovations in CPG and who represent these industry giants.
