Liz Dominguez
ARTICLES BY THIS AUTHOR
- 8/19/2024
David Ball Joins Perrigo in New EVP and Chief Brand & Digital Officer Role
David Ball joins the company, taking on a new leadership position to oversee an enterprise-wide marketing strategy. Get the details. - 8/18/2024
Estée Lauder Develops AI-Powered Trend Spotter Amid Marketing Overhaul
The Estée Lauder Companies is driving increased consumer recruitment and loyalty and optimized promotions via elevated precision marketing capabilities. - 8/14/2024
Manufacturer Tech Investment Trends: Report
Ongoing supply chain disruptions and labor challenges are prompting companies to revisit operational strategies by adopting new technologies that drive efficiency. See the research. - 8/13/2024
Mattel Names Sai Koorapati SVP and CTO
Global toy manufacturer Mattel has hired Sai Koorapati to lead digital transformation efforts as the company’s senior vice president and chief technology officer. - 8/13/2024
Answer the Call for Innovation at the CG Sales & Marketing Summit
This September, we're excited to introduce you to an entirely new element in our Consumer Goods Sales & Marketing Summit agenda: the Innovation Sprint. - 8/13/2024
How Mars’ Nearly $36 Billion Kellanova Acquisition Could Impact CPG
Mars, Incorporated plans to acquire Kellanova for $35.9 billion, a significant purchase that would have lasting effects across the CPG space. - 8/12/2024
How AI Is Transforming the U.S. Retail Delivery and Supply Chain Landscape
Learn the multifaceted ways AI is poised to reshape the retail supply chain through insights into its transformative potential with actual use cases that apply to U.S. retailers. - 8/12/2024
Mondelēz and Coca-Cola Collaboration Taps QR Codes and Spotify Personalization
Mondelēz International, via its Oreo brand, and The Coca-Cola Company have teamed up for a new marketing activation incorporating QR code technology and Spotify personalization. - 8/12/2024
Utz Brands Drives DSD Growth With New Florida Distribution Acquisition
Snack manufacturer Utz Brands is continuing to expand its distribution network, progressing on its DSD goals by acquiring distribution rights in South Florida from National Food Corp. - 8/12/2024
Boll & Branch Plans for Inventory Lift With New ERP
Luxury bedding and home decor company Boll & Branch is investing in a new enterprise resource planning system to optimize its inventory capabilities and automate financial reporting.
