ARTICLES BY THIS AUTHOR
- 5/22/2023
Tapestry and Marks & Spencer Power E-Commerce Personalization With Generative AI
The enterprises are implementing technology that automatically generates words and phrases that are personalized in real-time for each online consumer by leveraging anonymized web session data. - 5/22/2023
Boston Beer Taps Philip Hodges as Chief Supply Chain Officer
In the reshaped leadership role, Hodges will be managing the company’s end-to-end supply chain operations, including brewery management, procurement, customer service, engineering, safety, quality, and planning. - 5/22/2023
Nestlé Names Head of Operations; Company Veteran Stephanie Pullings Hart Makes Her Return
Pullings Hart will be replacing Magdi Batato, who is retiring from the role after a 30-year career with Nestlé. - 5/18/2023
Nike Grows Mobile App Digital Capabilities With Sports Pilot Program
Nike is bolstering its digital efforts via a pilot program by adding new capabilities to its sports apps, Nike Run Club and Nike Training Club. - 5/18/2023
PepsiCo Slashes Purchase Validation Timeline With AI- and ML-Powered Receipt Capture, Strengthens Loyalty Strategy
The company is leaning on automated processes with AI, ML and optical character recognition. Get the details. - 5/15/2023
Kate Spade and Coach Brands Lean on Consumer Data to Inform Product Development
The company has been fueling its product innovation efforts by tapping into customer research, analytics and data, and interactive experiences. - 5/15/2023
Henkel’s New Tech Center To Bring Value Chain Collaboration and Product Innovation
Henkel has launched a 70,000-square-foot Technology Center for its adhesives business in order to ramp up innovation efforts across 800 industry segments. - 5/11/2023
Supply Chain Investments to Continue, Plus 8 Key Areas of Growth From Gartner
Budgets may be tighter this year as consumer goods companies navigate a troubled economic climate, but it’s not keeping consumer goods companies from making major investments in their supply chain. - 5/11/2023
Yeti’s CEO Matt Reintjes Shares How Advanced Analytics Are Driving Personalization Efforts
Recent investments in advanced analytics and the supply chain are helping Yeti play catch up on orders and garner consumer insights that will help streamline processes and elevate customer experiences. - 5/8/2023
General Mills Names Lanette Shaffer Werner Chief Innovation, Technology & Quality Officer
With General Mills’ recent innovations in the technology space, it’s no surprise it's doubling down on its commitment to digital transformation with its latest hire.