Liz Dominguez
ARTICLES BY THIS AUTHOR
- 9/14/2023
Touchdown! Former NFL Star and CPG CEO Justin Forsett Shares Video on What to Expect at The Summit
Former NFL running back Justin Forsett, who also leads multi-million-dollar wellness company Hustle Clean as its CEO, will be keynoting the Consumer Goods Sales & Marketing Summit this upcoming month. See what he has to say. - 9/14/2023
Coca‑Cola Creations Travels to Year 3000 With Generative AI-Powered Experience
Coca-Cola’s latest immersive experience is leveraging the power of artificial intelligence and QR codes. - 9/11/2023
With Coca-Cola’s RGM Strategy, An Intelligent Prioritization Model Is Key
The company’s approach to intelligent RGM has resulted in revenue growth of 9% in the first half of the year, and much of it has to do with the company’s prioritization model. - 9/10/2023
GNC Investing in Omnichannel and Membership Personalization
GNC is continuing to invest in its omnichannel and membership efforts, having recently renewed a partnership that will grant the company access to data-driven insights and predictive analytics. - 9/7/2023
P&G Communicates SKU Slimming Benefits Via Retailer Shelf Set Data
Consumer goods company P&G has stepped up its collaborative commerce strategy, moving forward with slashing SKUs, and now communicating the benefits of this approach by leveraging retailer shelf set data. - 9/7/2023
Church & Dwight Global CIO Kevin Gokey on Redefining Success With New Innovation Metrics
Learn why it’s critical to identify the metrics of innovation that measure concrete performance improvements. - 9/4/2023
Colin Kavanagh Named Pernod Ricard North America CMO
Spirits company Pernod Ricard named Colin Kavanagh to the role, which focuses on consumer-centric and digital transformation. - 9/4/2023
Kris Licht Is Taking Over as CEO of Reckitt
Kris Licht is taking on the role of CEO at Reckitt beginning October 1, replacing Nicandro Durante, who has held the position since October 2022. - 5/25/2023
Diageo To Overhaul IT Environment With Cloud Migration
Read how Diageo is overhauling its IT infrastructure with a cloud migration to elevate processes, introduce agility, and initiate more intuitive decisions. - 5/24/2023
Nike to Drive Supply Chain and Consumer Engagement Growth With Major Leadership Shuffle
Nike is shaking up its leadership structure, shuffling positions to better support the enterprise across various business areas, most notably supply chain and consumer engagement.
