Liz Dominguez
ARTICLES BY THIS AUTHOR
- 5/2/2022
CPGs Seize On Rocketing TikTok Trends
CGs like Smashbox are flocking to the channel to build out their brand voice and expand their reach. - 4/26/2022
Degree Hosts World’s First Metaverse Marathon in Support of DE&I Initiatives
Degree Deodorant is the latest brand to jump into the metaverse trend, launching the first-ever marathon being held in Decentraland. - 4/25/2022
Mondelēz International to Acquire Grupo Bimbo's Mexico Confectionery Business, Ricolino
An agreement with Grupo Bimbo specifies that the purchase amounts to $1.3 billion, bringing nearly 6,000 associates, four manufacturing facilities, and several distribution channels under the Mondelēz umbrella. - 4/24/2022
Analytics Unite 2022: Procter & Gamble's David Dittman Joins Loyalty Talk
Learn what it takes to create an impactful loyalty strategy that not only strengthens existing consumer relationships, but incentivizes others to join and reap the rewards. - 4/21/2022
Buy With Prime: Free, Expedited Delivery Expands Beyond Amazon.com
Amazon has unveiled Buy With Prime, a new benefit that will allow Prime members to receive free, expedited delivery of products from online brands and beyond Amazon.com. - 4/20/2022
FIRST LOOK: Rao’s Homemade Pop-Up Shop Brings Food Tasting Experience to NYC
The brand is allowing consumers to sample a variety of its offerings in a limited-time experience that also includes wine pairings and freshly grown produce and Italian herbs. - 4/18/2022
Newell Brands Launches Content Incubator Kitchen
The Creative Kitchen will function as a space that can showcase category trends and engage consumers in both a virtual and in-person environment. It will allow creators to produce and share videos, tutorials, and more. - 4/18/2022
Hasbro: Azzi and Austin's New Leadership Roles, D&D Beyond Acquired from Fandom
Hasbro has made two leadership changes this week, first naming Shane Azzi as its new chief global supply chain officer. Additionally, Matt Austin is moving into the chief commercial officer role. The company also acquired D&D Beyond. - 4/14/2022
Building a MarTech Strategy that Bridges the Consumer Proximity Gap
The MarTech stack is complex and underutilized. In this webinar’s transcript, learn how simplifying your technology and marketing efforts can help you bridge the consumer proximity gap and drive higher acquisition rates. - 4/13/2022
Coca-Cola, Kraft-Heinz, Unilever: CPG Companies Embracing the Data Revolution
From the supply chain to in-store experiences, businesses need to embrace data, and the tech infrastructure that keeps it flowing in order to increase market visibility, strengthen product innovation, and bolster the consumer experience.
