Liz Dominguez
ARTICLES BY THIS AUTHOR
- 4/13/2022
Coca-Cola, Kraft-Heinz, Unilever: CPG Companies Embracing the Data Revolution
From the supply chain to in-store experiences, businesses need to embrace data, and the tech infrastructure that keeps it flowing in order to increase market visibility, strengthen product innovation, and bolster the consumer experience. - 4/12/2022
3 Ex-Amazon Employees Join Imperfect Foods' Leadership Restructure
Three ex-Amazon leaders will take the helm as chief operating officer, chief merchandising officer, and chief financial officer. - 4/11/2022
Conagra Brands’ Evol Minimizes Eco Footprint With Carbon-Neutral Frozen Meals
In the latest push toward climate-friendly packaging and manufacturing, Conagra Brands’ Evol has launched carbon-neutral single-serve frozen meals. - 4/10/2022
Unilever and Ahold Partner on Consumer Behavior With Visual Learning End Caps
Using “lift-and-learn” technology, consumers can obtain information about Unilever products by touching or lifting them off the end cap — without having to scan a QR code, touch a screen, or download an app. - 4/4/2022
Very Good CEO Terminated, Lay-Offs Ahead as Company Pivots to 'Sustainable Growth'
Rather than immediately fill the role of CEO, the company has decided to temporarily create an executive committee, made up of several senior executives from within the company. - 4/4/2022
Spiceology Departs Third-Party Cookies to Get a Larger Slice of the Pie
Spiceology’s main goal was to find a solution that would get in front of its target audience, without having to rely on third-party cookies. Here's what they did. - 3/23/2022
How Bel Brands Is Building Credibility Into Its Procurement Strategy
Bel Brands USA was looking to solve a major problem. With $285M in direct and indirect material spend across 3,500 suppliers, they wanted to cut costs and increase their sourcing efficiency, which was getting too difficult to manage. - 3/21/2022
PepsiCo and Keurig Dr Pepper Step Up Sustainability Game, Tackle Water Waste
Water conservation is just a segment of the sustainability efforts CPG companies are undertaking in order to offset their carbon footprint and bring to market earth-friendly products. - 3/17/2022
From AR to the Metaverse: Heineken and Eyebobs Embrace Digital Experiences
How far will virtual tech go in transforming the brand experience? From new try-on capabilities to completely virtual products, Eyebobs and Heineken are the latest companies to embrace the growing trend. - 3/15/2022
Starbucks Transformation: CEO Retiring, ‘Community’ Stores Expanding, Sustainability Speeding Up
Starbucks announced its plans ahead of its annual shareholders meeting to open or dedicate 1,000 community stores by 2030.
