Liz Dominguez
ARTICLES BY THIS AUTHOR
- 8/25/2022
Doritos’ New AR and Social Campaigns Supercharge Consumer Engagement
Doritos is putting a playful spin on its marketing, bringing consumers into the world of the snack giant’s iconic triangle shaped chip through interactive AR and social media experiences. Get the details. - 8/22/2022
Levi’s Jumps Inventory Hurdles With Machine Learning E-commerce Tech
The company is launching an AI- and machine learning-driven e-commerce solution that optimizes inventory management to streamline and improve order fulfillment. Get the details. - 8/22/2022
Coca-Cola Taps Jennifer Mann as President of Its North America Operating Unit
Effective January 1, 2023, Jennifer Mann will be taking over the role of corporate senior vice president and president of the company’s North America operating unit. Learn more. - 8/21/2022
Adidas CEO Stepping Down in 2023, Search for Replacement in Progress
Until Adidas has secured a replacement, Rorsted will remain in the role. The search for a successor is in progress. Learn more. - 8/18/2022
Starbucks Names New EVP, Chief Strategy and Transformation Officer Amid Exits and Leadership Shuffle
Stabucks is experiencing a major leadership reshuffle as its COO John Culver departs and the company looks to restructure talent as part of its “Reinvention Plan.” Learn more and see who was named EVP, chief strategy and transformation officer. - 8/15/2022
Henkel’s Transformative Consumer Brands Merger Moving to Next Phase
While the integration process began immediately, the company expects the formal kick-off to occur in early 2023, and has so far defined the first four organizational layers of the restructure. Learn more. - 8/15/2022
WATCH — Insights From Analytics Unite: Execs From Moët Hennesy, Lowe’s, NielsenIQ Talk Future of Data
Across three jam-packed days, influential leaders from across the consumer goods and retail industries convened to discuss the landscape of analytics and the powerful role it is playing in innovation, talent, and business growth. Here’s what several attendees had to say. - 8/14/2022
CGT Shortlisted for Interactive Storytelling Award From Folio
Consumer Goods Technology has been shortlisted for an Eddie & Ozzie award from Folio. Learn more. - 8/2/2022
Enhancing Conversational Commerce With CPaaS
How CPGs can benefit from a single omnichannel communication platform.
