Liz Dominguez

Senior Editor

Author Profile

Liz Dominguez is the senior editor for CGT, reporting on the latest breaking news in the retail and consumer goods space and helping today's business leaders retain the competitive edge in their respective areas.

ARTICLES BY THIS AUTHOR

12/5/2022
PepsiCo and L’Oreal Launch Innovative Packaging and Labeling Strategies
PepsiCo and L’Oreal USA are the latest consumer goods brands to transform their packaging and labeling, launching new strategies that will impact various aspects across the value chain.

Liz Dominguez
11/28/2022
Unilever's 'Groundbreaking' Supply Chain Investments Lean Into AI and Geolocation
CG brands are having to get inventive to overcome supply chain obstacles. As a result, Unilever is investing in its supply chain with what it calls "groundbreaking" technology like AI and geolocation. Learn more.

Liz Dominguez
11/27/2022
Hivery Taps Ian Goodwin to Lead as Chief Product Officer
In the role, Goodwin will lead the company’s product innovation acceleration and expand global delivery.

Liz Dominguez
11/21/2022
PepsiCo and Frito-Lay Celebrate the Holidays With Immersive AR Experience
Consumers will be able to get up close and personal with Frito-Lays limited-time snacks and branded merch through a new digital Holiday Village.

Liz Dominguez
11/17/2022
Church & Dwight Speeds Up Innovation With Deep Market Insights
Church & Dwight will be able to identify target markets — pockets of growth where it can optimize efforts — to better target consumers and build stronger loyalty.

Liz Dominguez
11/14/2022
Kraft Heinz Bets (Even) Bigger On Supply Chain Visibility
A part of Microsoft’s new Supply Chain Platform, the center enables custom workflows, data reporting, and applications that connect to existing supply chain systems.

Liz Dominguez
11/3/2022
Maison Hennessy’s Exclusive NFT Membership Is a Unique Twist on Web3
Café 11 is a Web3 initiative that taps into the NFT community. Learn how the brand is leveraging this new membership program.

Liz Dominguez
11/1/2022
Tapping Into Tech: An Inside Look With Google Cloud’s Carrie Tharp
Google Cloud's Carrie Tharp recently shared her thoughts on some of today’s standout topics, including digitizing the store experience and the various emerging technologies brands can tap into to better engage with consumers.

Liz Dominguez
10/30/2022
CGSM at a Glance: Digging Into Everywhere Commerce
The highly engaging Consumer Goods Sales & Marketing Summit event, held in-person from October 26-28, brought consumer goods executives back together again to tackle the theme of Everywhere Commerce. Below are a few exclusive shots from the event.

Liz Dominguez
10/24/2022
Diving Into Shopping Data: Mars Rewards Loyalty With New Program
The relationship will provide Mars with insights and measurement capabilities. Learn more.

Liz Dominguez