Lisa Johnston

Editor-in-Chief

Author Profile

Lisa Johnston is the Editor-in-Chief of CGT. She joined the brand in 2020. Her journalism background includes writing for both business and consumer audiences, specializing in technology, retail, and consumer goods. In addition to speaking at a range of industry events and sharing editorial expertise as a media panelist, she's served as a judge for such programs as the Consumer Technology Hall of Fame and the Jesse H. Neal Awards.

Text her your industry questions or ideas for coverage.
Connect with her on LinkedIn.

ARTICLES BY THIS AUTHOR

2/13/2023
Coca-Cola Goes Local In Digital Marketing Pilots
Coca-Cola’s new marketing model is bearing fruit thanks to localized efforts, according to CEO James Quincey, who provided a lineup of examples in which the company’s tech-infused pilots and experiments had resulted in increased retail sales and consumer engagement.

Lisa Johnston
2/9/2023
General Mills Forging Digital Connections In Consumer Kitchens
General Mills is exploring home IoT devices to better understand consumer behavior partners.

Lisa Johnston
2/8/2023
Fortune Brands Elevating Pricing Prowess
The home products company is investing in its trade promotion planning and pricing capabilities in a bid to better navigate today’s retail volatility.

Lisa Johnston
2/5/2023
What ‘Digital First’ Means for Church & Dwight
Church & Dwight’s acquisition of the category-disruptor Hero brand is exceeding expectations, as the century-plus-old consumer goods stalwart continues a digital evolution that includes taking all employees along for the ride.

Lisa Johnston
2/2/2023
Hershey, Colgate-Palmolive, Kimberly-Clark & More: CPG Investments In 2023
It’s earnings season, which means consumer goods companies are taking to their conference mics to share details about upcoming investments. Get a snapshot from some of the largest companies in the industry.

Lisa Johnston
1/26/2023
Levi’s Readies For DTC-Optimized On-Cloud ERP and Raises Bot Bar
Learn how the new system is expected to fuel the company's growing direct-to-consumer business.

Lisa Johnston
1/23/2023
20% of Companies To Shift Packaging Focus Away From Recycling: Gartner
Some companies may have gotten a little over their skis when it comes to their sustainability goals.

Lisa Johnston
1/19/2023
Levi’s Hires Analytics-Focused Chief Digital Officer As Next Step in Transformation
Jason Gowans has joined Levi Strauss & Co. as the company’s first chief digital officer, marking the next move in the company’s bid to elevate its digital commerce strategy.

Lisa Johnston
1/15/2023
NRF 2023: Walmart’s Future of Drones Will Be Green and Off the Grid
Expect drones to play a more prominent role in the last mile, including through goods retrieval, as retailers like Walmart pursue faster and more sustainable fulfillment alternatives.

Lisa Johnston
1/10/2023
CES 2023: Why Clorox Is Investing in Data Clean Rooms
For The Clorox Company, investing in data cleanrooms has become a strategic imperative in today’s new marketing landscape.

Lisa Johnston