ARTICLES BY THIS AUTHOR
- 1/3/2023
David Foster Takes CIO Helm at Colgate-Palmolive
David Foster has been named CIO of Colgate-Palmolive, replacing the retiring Mike Crowe. - 12/20/2022
More AI in Marketing Means More Staff Shifts and Ethical Concerns: Gartner
As the use of artificial intelligence within marketing grows, executives will not only increasingly shift employee priorities to new duties, but they’ll also double down on their organization’s verification capabilities. - 12/20/2022
General Mills Sees ‘Incredible Returns’ From First-Party Data Investments
General Mills’s investments in acquiring first-party data continue to pay off as the consumer goods company builds out its connected commerce strategy. - 12/15/2022
How Kellogg’s Silo-Busting Is Fueling Packaging Innovation
The work Kellogg Company has done to break down internal silos is bearing fruit in the form of packaging innovation. - 12/12/2022
Hormel Foods Beefs Up Retail & Supply Chain Real-Time Data Sharing to Improve OSA
Hormel Foods is investing in real-time data sharing to improve on-shelf availability with its retail partners. - 12/9/2022
Mars’ Speed of Scale: How AI-Fueled Image Recognition Is Increasing Conversions
Learn how Mars elevated its retail image content in order to bring a heightened level of category intelligence to its retail partners. - 12/5/2022
5 Tips to Recruit and Retain Top CPG IT and Digital Talent
Consumer goods companies are getting savvier when it comes to recruiting and retaining their top digital and tech talent, but that doesn’t mean it’s easy for anyone. - 12/2/2022
Operational Investments: 5 CPGs Predicting the Future With Digital Twins
With benefits extending from increased collaboration to enhanced safety, more consumer goods companies are investing in digital twins, including Unilever, Mars, Coca-Cola, Kraft Heinz, and Johnson & Johnson. - 11/29/2022
You’re Doing It Wrong: 3 Most Common Cloud Strategy Mistakes
Are you making these blunders when it comes to developing your cloud strategy? There’s a good chance you probably are. - 11/29/2022
Lifetime Brands, Traeger & Whole Foods Sign On As Early Adopters of AWS Supply Chain
The cloud app is designed to increase supply chain visibility by combining and analyzing data across multiple supply chain systems to provide manufacturers and retailers with real-time information.