Lisa Johnston
ARTICLES BY THIS AUTHOR
- 3/22/2023
Nike Using Consumer Polling In Product Development For ‘Full-Circle’ Experiences
Nike is using consumer insights drawn from loyalty member polling within its product development for the first time. - 3/19/2023
Don’t Upset the Disruption: Scaling IT Support In Athletic Brewing Co.
Is there a more complex mission for consumer goods IT than staying nimble like a startup while implementing the tech infrastructure required for growth? For Athletic Brewing Co., it's certainly a recipe of art and science — a fitting strategy for the rapidly expanding non-alcoholic craft beverage company. - 3/15/2023
Danone Knocking Down Research Silos
No more emails please: Danone is investing in its internal collaboration capabilities. - 3/6/2023
Southern Glazer’s Puts AI In the Hands of Its Field Teams
Southern Glazer’s Wine & Spirits is equipping its field sales teams with new technology so they can spend more time with customers and less time checking product positioning. - 3/5/2023
Where Cloud Fits Into OZNaturals’ Growth Curve
Digital native OZNaturals is finding success in its goal to provide affordable, natural skincare products to consumers thanks to investments in its inventory operations. - 3/2/2023
General Mills Welcomes 2M Good Rewards Members; Details Supply Chain Investments
General Mills wooed 2 million customers to its Good Rewards loyalty program within the first six month and is expected to play a key role in the company’s larger connected commerce strategy. - 2/26/2023
Kraft Heinz Joins AB InBev’s BEES Digital Platform
The company also provided more insight into its proprietary trade promotion technology and supply chain investments, the latter of which enables it to forecast sales down to the SKU level. - 2/20/2023
Coca-Cola Signs As Early Partner for OpenAI’s ChatGPT, DALL-E Generative AI
The Coca-Cola Company will leverage OpenAI’s generative AI technology for marketing and consumer experiences — and potentially other ways — marking it as one of the first major consumer goods companies to publicly announce use for the much-buzzed-about technology. - 2/20/2023
How Colgate-Palmolive Built a Framework for Supply Chain Analytics
Colgate-Palmolive has developed a foundation to fuel the advancement of supply chain analytics that not only includes a dedicated analytics catalyst team but also a coach to lead them. - 2/16/2023
What Counts Most for CPG Leaders? Social Skills and Pricing Science
What do L’Oreal Group and Prime have in common? Despite their dramatic differences, they both prove that your teachers were right: Social skills matter when being a leader.
