ARTICLES BY THIS AUTHOR
- 2/21/2022
How Reckitt Is Building its E-comm Muscle
Reckitt is beefing up both its internal and external digital competencies as it prepares for the next shifts in consumer behavior. - 2/17/2022
Kraft Heinz Invests In Consumer Insights With Kraft-O-Matic Data Platform
The next step in The Kraft Heinz Company’s turnaround strategy includes deeper investment in its consumer insights capabilities, including through artificial intelligence, machine learning, and a new data platform. - 2/17/2022
Engaging in the Moment: Up Close with Treasure Data’s Danica Konetski
We caught up with the exec to get her thoughts on how companies can prepare for the future of direct-to-consumer, what’s effecting real change in personalization, and the e-commerce metrics worth prioritizing. - 2/14/2022
Coca-Cola’s Smart Lounge Uses AI to Analyze Consumer Interactions
Coca-Cola has developed a retail lounge that collects consumer data through interactive experiences. - 2/10/2022
Satyaki Lodh Named CIO at Utz Brands
Satyaki Lodh has been named senior VP and CIO of Utz Brands, where he’ll lead the snack company’s IT organization. - 2/10/2022
Coca-Cola Pledges 25% Of All Beverages in Reusable Bottles By 2030
The commitment, part of the company’s larger World Without Waste initiative, encompasses its global portfolio of brands. - 2/7/2022
Tyson Shifts to Programmatic Approach to Tackle Production Challenges
Tyson provided additional details on its $2 billion productivity program, which includes investments in automation to help address some historically difficult-to-staff roles. - 2/6/2022
Spectrum Brands To Form New Company With Tristar Acquisition
Spectrum Brands will acquire the home appliances and cookware categories of Tristar Products, intending to combine them with its home and personal care segment to create a new, standalone global appliance company. - 2/3/2022
Nestlé Grows Plant-Based Portfolio With Orgain
Nestlé continues to direct investments toward the health and wellness market, with its latest move targeting the burgeoning plant-based market. - 1/31/2022
New Balance Extends Pandemic Pilot to Steer Supply Chain and Labor Roller Coaster
New Balance is replacing its entire supply chain planning suite in a move to aggressively improve forecast accuracy and workforce efficiencies.