Lisa Johnston
ARTICLES BY THIS AUTHOR
- 1/30/2022
Colgate-Palmolive Streamlining Supply Chain, Boosting Ad Spend
Colgate-Palmolive is implementing a global productivity program to streamline operations and its supply chain, expecting to execute the majority of it this year. - 1/27/2022
How Taylor Stitch Is Iterating at the Speed of Social
Pandemic fatigue is real, and it’s something consumer goods marketing teams know well. - 1/27/2022
Nestlé Tackling Child Labor, Traceability With Cash Incentives to Cocoa Farmers
Nestlé is taking steps to address child labor in cocoa production and increase supply chain traceability with a new program that includes paying farmers cash for such things as enrolling their children in school. - 1/24/2022
Utz Acquisitions Grow DSD Footprint
Utz Brands is expanding its direct-store delivery capabilities with the acquisition of two of its distributors, marking the next step in its growth strategy. - 1/24/2022
Unilever Restructuring Into 5 Business Groups
Unilever is restructuring its organization into five business groups, prompting both new leadership and role reductions. - 1/23/2022
Next Step in Kraft Heinz Turnaround Moves DX Head Andre Maciel into Finance
Andre Maciel, currently U.S. CFO and head of digital transformation, will assume the role of executive VP and global CFO, succeeding Paulo Basilio. - 1/20/2022
#Oreotok: Social Fueling New Consumer Habits in Mondelez Research
Social media is increasingly becoming a discovery channel for consumers when it comes to their snacking habits, according to new research from Mondelez International. - 1/17/2022
NRF 2022: Consumers Will Define Convenience, Not Retailers
In fireside chats at NRF 2022 this week, both Walmart U.S. president/CEO John Furner and Best Buy CEO Corie Barry reinforced the importance of providing convenient consumer experiences, as well as constantly adapting to their ever-shifting needs and expectations. - 1/17/2022
NRF 2022: Direct-to-Avatar Strategy Imperative for Brands Prepping Metaverse Entry
As brands work to refine their direct-to-consumer strategies, they’d be wise to add a new layer: direct-to-avatar. - 1/12/2022
Dafne Hefner Named First Chief Strategy & Transformation Officer at Kraft Heinz
Dafne Hefner is joining The Kraft Heinz Company as chief strategy and transformation officer of the North America region, a new role.
