ARTICLES BY THIS AUTHOR
- 3/11/2020
PepsiCo to Acquire Rockstar Energy Beverages
PepsiCo, which has had a distribution agreement with Rockstar in North America since 2009, also owns the Mountain Dew Kickstart energy brand, as well as GameFuel and Amp. - 3/11/2020
Javier Polit Joins Mondelez International as CIO
Polit will oversee the snack company’s global information technology solutions, reporting to executive vice president and chief financial officer Luca Zaramella. - 3/9/2020
Galderma Teams with ZO Skin Health; Upgrades Aspire Loyalty Program
Dermatology company Galderma is giving its aesthetics portfolio a shot in the arm. - 3/9/2020
Fractal Enters Nielsen Fold
AI and analytics firm Fractal has joined the Nielsen Connect Partner Network of solutions providers for CPG retailers and manufacturers. - 3/6/2020
Crocs Modernizes File Transfer Tech
Crocs is teaming with Thru to modernize file transfers throughout the footwear company’s B2B application infrastructure. - 3/6/2020
Almond Blossom On Demand: Air Wick’s Diffuser Brings Smart Control to Essential Oils
Reckitt Benckiser is leaning into the smart home category, which is expected to generate $2.76 billion in revenue by the end of this year. - 3/5/2020
Mindtree Adds Dayapatra Nevatia As COO
Dayapatra was most recently MD and director of delivery for advanced technology centers in India at Accenture. - 3/5/2020
Shoptalk Rescheduled Amid Coronavirus Escalation
In light of the coronavirus (COVID-19) outbreak, Shoptalk 2020 has been rescheduled. The move also impacts the dates of Groceryshop. - 3/5/2020
Souler’s Influencer Store is Gunning for the Anti-Amazon Consumer
The e-commerce start-up partners with social media influencers and brands to reach consumers who want anything but mainstream.