Lisa Johnston
ARTICLES BY THIS AUTHOR
- 3/15/2020
Alexa Will Return to Butterball’s Thanksgiving Roster in 2020
A case study in how the turkey giant used voice technology to reach and engage with consumers right in their kitchens. - 3/15/2020
Trax Acquires Survey.com
Trax will combine both companies’ technologies, products and customer delivery to create a closed-loop merchandising system for physical retail. - 3/11/2020
Revlon Restructuring to Eliminate 1,000 Positions
The moves are projected to save $200 and $230 million by the end of 2022, with about 60% of this stemming from the headcount reductions. - 3/10/2020
PepsiCo to Acquire Rockstar Energy Beverages
PepsiCo, which has had a distribution agreement with Rockstar in North America since 2009, also owns the Mountain Dew Kickstart energy brand, as well as GameFuel and Amp. - 3/10/2020
Javier Polit Joins Mondelez International as CIO
Polit will oversee the snack company’s global information technology solutions, reporting to executive vice president and chief financial officer Luca Zaramella. - 3/8/2020
Galderma Teams with ZO Skin Health; Upgrades Aspire Loyalty Program
Dermatology company Galderma is giving its aesthetics portfolio a shot in the arm. - 3/8/2020
Fractal Enters Nielsen Fold
AI and analytics firm Fractal has joined the Nielsen Connect Partner Network of solutions providers for CPG retailers and manufacturers. - 3/5/2020
Almond Blossom On Demand: Air Wick’s Diffuser Brings Smart Control to Essential Oils
Reckitt Benckiser is leaning into the smart home category, which is expected to generate $2.76 billion in revenue by the end of this year. - 3/5/2020
Crocs Modernizes File Transfer Tech
Crocs is teaming with Thru to modernize file transfers throughout the footwear company’s B2B application infrastructure.
