Nicole Gillo

Senior Editor

Author Profile

Nicole Gillo has rejoined EnsembleIQ as senior editor of CGT after spending several years helping a major retail corporation grow its e-commerce presence. She previously served as group managing editor for CGT and its sister publication, RIS. Gillo is a graduate of Monmouth University with a B.A. in English.

ARTICLES BY THIS AUTHOR

6/14/2018
KitchenAid Uses AI to Grow Social Engagement
The appliance maker experienced 85% growth in engagement across Facebook, Twitter and Instagram in just one year after implementing AI-based management tools.

Nicole Gillo
6/14/2018
Tarte Cosmetics Tries a Digital Makeover
The makeup brand is working to enhance consumer engagement on its redesigned international e-commerce websites.

Nicole Gillo
6/14/2018
HelloFresh Moves into Ahold Supermarkets
For the first time, HelloFresh meal kits will be available at retail via 600 Giant Food and Stop & Shop locations.

Nicole Gillo
6/13/2018
CGT Unveils 'CMO of the Year' Finalists
Consumer Goods Technology will present its fourth annual "CMO of the Year" award during a special ceremony on June 19th at the 2018 Consumer Goods Sales & Marketing Summit in New York.

Nicole Gillo
6/12/2018
Sales & Marketing Study 2018: Organization
Taking the ‘&’ Out of Sales & Marketing: E-commerce is helping to finally bring the functions together

Nicole Gillo
6/12/2018
Sales & Marketing Study 2018: Trade Promotion Management
Working Off the Same Page: Companies are inching toward aligned commercial spending across silos

Nicole Gillo
6/12/2018
Sales & Marketing Study 2018
How do you confront a consumer-driven world? By re-evaluating every sales and marketing practice in your organization. Once again developed with support from IDC Manufacturing Insights, CGT’s annual Sales & Marketing Study examines the current state of the industry — in analytics, consumer engagement, revenue management, new product development and corporate structure — and how consumer goods must evolve to stay relevant in the new retail marketplace.

Nicole Gillo
6/12/2018
Sales & Marketing Study 2018: New Product Development
A Made to Order Marketplace: Choosier consumers, multiplying competitors have CGs rethinking product development

Nicole Gillo
6/12/2018
Sales & Marketing Study 2018: Consumer Engagement
Something to Talk About: Marketers are scrambling to 'articulate' strategies for conversational commerce

Nicole Gillo
6/12/2018
Sales & Marketing Study 2018: Progress Report
‘Improvement’ Is for Losers: Consumer goods companies are taking steps toward true transformational change

Nicole Gillo