Peter Breen

Editor-in-Chief

Author Profile

Peter Breen is editor-in-chief of the Path to Purchase Institute, where he has managed content since its inception in 2003. Before helping to launch the Institute, he spent four years as editor and managing editor of PROMO Magazine and its ancillary products. His experience covering the consumer goods industry also includes four years as an editor at Simba Information, where he managed publications on book publishing, computer advertising, and internet marketing. He is a graduate of the State University of New York at Buffalo, where he earned a B.A. in English and Linguistics and a special minor in Japanese Studies.

ARTICLES BY THIS AUTHOR

10/8/2018
Tip of the Spear Technology: AdeptMind
CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: AI-driven customer service platform AdeptMind.

Peter Breen
10/8/2018
Blending Technology with a Passion for Coffee
Two strategic technologies have helped Independence Coffee Co. scale its business and stand out in a highly competitive category.

Peter Breen
9/27/2018
Tip of the Spear Technology: Screemo
CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: experiential marketing solution provider Screemo.

Peter Breen
9/27/2018
Unlocking New Depths of Trade Promotion Insight
Consumer brands should start employing artificial intelligence to rethink and enhance their trade promotion activity.

Peter Breen
9/24/2018
Tip of the Spear Technology: WiseShelf
CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: on-shelf inventory tracker WiseShelf.

Peter Breen
9/23/2018
Post-Apocalyptic Retail Review
Great news, everyone: The “Retail Apocalypse” might not be happening after all. Welcome, instead, to the "Retail Renaissance."

Peter Breen
9/17/2018
Tip of the Spear Technology: HeroFi
CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: in-store promotional tool HeroFi.

Peter Breen
9/17/2018
Grupo Boticário, SAP Team on Supply Chain Transformation
Leveraging solutions from SAP Ariba, Grupo Boticário has created a simplified digital process to efficiently manage and collaborate across the entire supply chain.

Peter Breen
9/9/2018
Tip of the Spear Technology: Competitoor
CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: price intelligence tool Competitoor.

Peter Breen
9/3/2018
Dinner with Algorithms: Competing in the Amazon Era
A former insider explains why brands need a new tech platform to compete in the 'Amazon Era.'

Peter Breen