Peter Breen

Editor-in-Chief

Author Profile

Peter Breen is editor-in-chief of the Path to Purchase Institute, where he has managed content since its inception in 2003. Before helping to launch the Institute, he spent four years as editor and managing editor of PROMO Magazine and its ancillary products. His experience covering the consumer goods industry also includes four years as an editor at Simba Information, where he managed publications on book publishing, computer advertising, and internet marketing. He is a graduate of the State University of New York at Buffalo, where he earned a B.A. in English and Linguistics and a special minor in Japanese Studies.

ARTICLES BY THIS AUTHOR

8/9/2018
Kroger Launches New Delivery Platform
The new Kroger Ship service is offering such perks as exclusive products and prices, special promotions and free delivery on orders over $35.

Peter Breen
8/8/2018
Trade Promotion Excellence: CPGs Must Embrace Change Now
To succeed in a new frontier, CPG companies must embrace new technologies and take ownership of the processes that are needed to stay ahead.

Peter Breen
8/8/2018
Trade Promotion Excellence: It’s Time to Unlock True TPM Value
The opportunity to sense and respond to ever-changing shopping behavior comes with the challenge of assimilating new technologies into legacy systems.

Peter Breen
8/8/2018
Trade Promotion Excellence: Putting Together the Total Package
Leading companies are moving to a “precision guidelines” approach that empowers the field force to be increasingly granular and sophisticated with promotions.

Peter Breen
8/6/2018
Report: Tech Will Drive Future Category Management
A new white paper from JDA Software Group outlines the steps and tools needed to modernize the traditional store merchandising process.

Peter Breen
8/6/2018
Nestlé Waters Names New CMO
Former cereal marketer Yumi Clevenger-Lee replaces CGT's 2016 "CMO of the Year" Antonio Sciuto in the role.

Peter Breen
8/5/2018
'Perfect' Customer Loyalty Requires Perfect Data
Delivering a perfect customer experience involves solving real-world problems by getting the right data to the right employee at the right time.

Peter Breen
8/2/2018
Tip of the Spear Technology: Augment
Attendees of CGSM 2018 were able to test drive a variety of cutting-edge digital tools, like these augmented reality solutions from Augment.

Peter Breen
7/30/2018
Tip of the Spear Technology: Digital Spaces
Attendees of CGSM 2018 were able to test drive a variety of cutting-edge digital tools, like this store planning tool from Digital Spaces.

Peter Breen
7/29/2018
Alexa, Can You Grow My Sales?
Voice commerce isn't going to replace screens any time soon, but it may redefine e-commerce as we know it. Here's how brands can prepare.

Peter Breen