Peter Breen

Editor-in-Chief

Author Profile

Peter Breen is editor-in-chief of the Path to Purchase Institute, where he has managed content since its inception in 2003. Before helping to launch the Institute, he spent four years as editor and managing editor of PROMO Magazine and its ancillary products. His experience covering the consumer goods industry also includes four years as an editor at Simba Information, where he managed publications on book publishing, computer advertising, and internet marketing. He is a graduate of the State University of New York at Buffalo, where he earned a B.A. in English and Linguistics and a special minor in Japanese Studies.

ARTICLES BY THIS AUTHOR

11/5/2018
AR-Infused Francesco Rinaldi Jars Have Something to Say
The pasta sauce brand's Mrs. Rinaldi icon will speak to shoppers right from packaging through an augmented reality app.

Peter Breen
11/5/2018
Suave Promotion Brings Image Recognition to Walmart
Shoppers can use the Shopkick mobile app to interact with promotional packaging for Suave's Veterans Day cause campaign.

Peter Breen
11/5/2018
Epson Printers Add Alexa Activation
Users now can give their printers voice commands through an Alexa "skill" aligned with the Epson Connect smart home service.

Peter Breen
11/1/2018
Tip of the Spear Technology: LayerCake
CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: real estate analytics app LayerCake.

Peter Breen
11/1/2018
IBM Acquires Red Hat

Peter Breen
10/30/2018
Madison Reed Introduces New VR Tool
The digital tool lets consumers use mobile devices to virtually test more than 40 shades of hair color in a life-like simulation.

Peter Breen
10/28/2018
Tip of the Spear Technology: Shelfie
CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: in-store analytics platform Shelfie.

Peter Breen
10/25/2018
Winning the Hearts of Digital Consumers
Accenture's Laura Gurski breaks down three technology trends that are helping consumer goods companies become modern, connected enterprises.

Peter Breen
10/23/2018
Tip of the Spear Technology: Clinch
CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: video advertising engine Clinch.

Peter Breen
10/14/2018
Tip of the Spear Technology: Five Elements Robotics
CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: Five Elements Robotics.

Peter Breen