Peter Breen

Editor-in-Chief

Author Profile

Peter Breen is editor-in-chief of the Path to Purchase Institute, where he has managed content since its inception in 2003. Before helping to launch the Institute, he spent four years as editor and managing editor of PROMO Magazine and its ancillary products. His experience covering the consumer goods industry also includes four years as an editor at Simba Information, where he managed publications on book publishing, computer advertising, and internet marketing. He is a graduate of the State University of New York at Buffalo, where he earned a B.A. in English and Linguistics and a special minor in Japanese Studies.

ARTICLES BY THIS AUTHOR

6/28/2018
Hotshot Coffee Sales Heat Up Via Amazon
Following years of limited distribution, the unique "hot coffee in a can" will now sell nationally with Amazon Prime eligibility.

Peter Breen
6/26/2018
Picking Up the Pace with New Technologies
Technology-led innovation offers consumer goods companies an unprecedented opportunity to keep pace with their digital-first counterparts in fast-moving, hyper-competitive consumer markets.

Peter Breen
6/26/2018
Five Ways AR Can Improve Package Design
Virtual reality technology can help consumer goods companies improve the packaging value chain in multiple ways. Here's are five.

Peter Breen
6/26/2018
Tip of the Spear Technology: Spacee
Attendees of the Consumer Goods Sales & Marketing Summit 2018 were able to test drive a variety of cutting-edge digital tools, like these mixed reality solutions from Spacee.

Peter Breen
6/12/2018
Huggies Offers 'Made By You' Diapers
The Huggies Made by You service lets parents and gift givers customize newborn diapers with names, monograms and dates.

Peter Breen
6/3/2018
UpClear Names Director for New Revenue Growth Practice
Andrew Soteriou brings a range of experience advising some of the world's leading consumer goods companies on value growth and best-in-class RGM techniques.

Peter Breen
5/30/2018
Unilever Again Tops Gartner’s Supply Chain Ranks

Peter Breen
5/29/2018
PepsiCo, Kraft Heinz Look Outward for Innovation
New initiatives from the two giants are the latest examples of leading CPGs launching or partnering with product incubators to find and foster innovation outside their own four walls.

Peter Breen
5/24/2018
John Henry, Analytics Expert
AI-driven analytics is poised to replace old-fashioned gut instinct —mostly.

Peter Breen
5/24/2018
Revlon Names Perelman First Female CEO
Debra Perelman, who'd been leading the cosmetics giant's digital transition as COO, was named its first female chief executive officer.

Peter Breen