Peter Breen

Editor-in-Chief

Author Profile

Peter Breen is editor-in-chief of the Path to Purchase Institute, where he has managed content since its inception in 2003. Before helping to launch the Institute, he spent four years as editor and managing editor of PROMO Magazine and its ancillary products. His experience covering the consumer goods industry also includes four years as an editor at Simba Information, where he managed publications on book publishing, computer advertising, and internet marketing. He is a graduate of the State University of New York at Buffalo, where he earned a B.A. in English and Linguistics and a special minor in Japanese Studies.

ARTICLES BY THIS AUTHOR

5/15/2018
Georgia-Pacific Seeks Supply Chain Excellence
The collaborative effort will examine the potential impact of robotics, artificial intelligence, blockchain, machine learning and autonomous vehicles on the most pressing supply chain challenges.

Peter Breen
5/15/2018
Report: Cyber Security Can Boost Retail Revenue
Shoppers are increasingly aware of retail security breaches and will spend more money with retailers that have robust cyber security capabilities, according to a new report.

Peter Breen
5/15/2018
Automakers Launch Blockchain Research Initiative
The collaborative research group will explore the potential of blockchain technology in the automotive market.

Peter Breen
5/15/2018
Griffith Foods Rolls Out S&OP Tool Globally
After a successful rollout in North America, the company is implementing the Logility Voyager solution around the globe to streamline its supply chain processes.

Peter Breen
5/13/2018
Looking at the Future of Business Intelligence
Richard Wagner of Prevedere and Chris Dieringer of Microsoft discuss the need for richer, more accurate analytics to predict consumer demand.

Peter Breen
5/13/2018
Sales & Marketing Summit to Focus on Innovation
With an agenda highlighted by Walt Disney Co.'s former head of innovation, the Consumer Goods Sales & Marketing Summit aims to help attendees unlock the innovation they need to succeed in a consumer-driven world.

Peter Breen
5/13/2018
Data-Driven Growth Strategies: The Future of Business Intelligence
Thought leaders from Prevedere and Microsoft examine the need for consumer goods companies to combine global data with cognitive computing to gain a holistic, more accurate view of future product demand.

Peter Breen
5/9/2018
Don't Give Up on Legacy Brands
The widespread belief that "digital native" brands have a key advantage over legacy companies such as Unilever and Procter & Gamble is a myth, according to Clavis Insight's Danny Silverman.

Peter Breen
5/2/2018
Campbell Soup Goes to School on Supply Chain
A year-old partnership with leadership development firm CorpU has helped the consumer goods manufacturer make “significant progress” in identifying issues impacting supply chain management.

Peter Breen
5/2/2018
CGT Names Werner Graf to Head Research Advisory Council
The Mindtree executive will help CGT revitalize the council by refreshing its membership ranks and plotting a new course of future action.

Peter Breen