Peter Breen

Editor-in-Chief

Author Profile

Peter Breen is editor-in-chief of the Path to Purchase Institute, where he has managed content since its inception in 2003. Before helping to launch the Institute, he spent four years as editor and managing editor of PROMO Magazine and its ancillary products. His experience covering the consumer goods industry also includes four years as an editor at Simba Information, where he managed publications on book publishing, computer advertising, and internet marketing. He is a graduate of the State University of New York at Buffalo, where he earned a B.A. in English and Linguistics and a special minor in Japanese Studies.

ARTICLES BY THIS AUTHOR

6/5/2019
RCAS Rewind: An Interview with Pepper the Robot
P2PI editor-in-chief Peter Breen conducts his first non-human interview with Pepper the Robot (courtesy of HCL Technologies) during the 2019 Retail & Consumer Goods Analytics Summit.

Peter Breen
5/27/2019
Meeting E-Commerce Demand Requires a Single Source
E-commerce is requiring CPGs to establish structured data houses that let them find information faster, remove waste and inefficiency, and tailor messaging for specific retailers.

Peter Breen
5/26/2019
Tip of the Spear Technology: Location Sciences
CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: mobile ad tracker Location Sciences.

Peter Breen
5/19/2019
Putting More ‘Intelligence’ into Trade Promotion
AI-enabled tools will help trade promotion teams gain real-time, goal-based recommendations that will continuously improve over time.

Peter Breen
5/12/2019
Edgewell Plans to Buy Harry’s Inc. for $1.4 Billion
The deal gives Harry’s Inc.’s shareholders an 11% stake in the combined company and puts the upstart’s founders in charge of Edgewell’s U.S. operations.

Peter Breen
5/6/2019
Combating the Long Tail with Data Science
To unlock the secrets behind successful small brands, big players should leverage machine learning and data science.

Peter Breen
4/29/2019
Unlocking Millennial Buying Power with AI
Artificial intelligence can help consumer goods companies better understand and engage with those increasingly elusive — but critically important — Millennials.

Peter Breen
4/28/2019
Tip of the Spear Tech: Flashfood
Rise looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: expiring-product deal broker Flashfood.

Peter Breen
4/22/2019
Analytics Study 2019: Companies Align on Data, Inside & Out
CGT’s 10th annual analytics study again surveyed both consumer goods and retailer executives to uncover a 360-degree view of analytics maturity and data sharing across the industry landscape.

Peter Breen
4/16/2019
The CFO's Vital Role in Guiding Transformation
Because they have the insights to make the business case for change, chief financial officers are uniquely positioned to drive the transformation that consumer goods companies need.

Peter Breen