Peter Breen

Editor-in-Chief

Author Profile

Peter Breen is editor-in-chief of the Path to Purchase Institute, where he has managed content since its inception in 2003. Before helping to launch the Institute, he spent four years as editor and managing editor of PROMO Magazine and its ancillary products. His experience covering the consumer goods industry also includes four years as an editor at Simba Information, where he managed publications on book publishing, computer advertising, and internet marketing. He is a graduate of the State University of New York at Buffalo, where he earned a B.A. in English and Linguistics and a special minor in Japanese Studies.

ARTICLES BY THIS AUTHOR

8/20/2019
Using Data for Real-time ‘Gut Checks’
By shifting from modeling to an AI-infused, data-driven approach to planning, consumer brands can innovate faster and, eventually, be able to predict category and shopper trends.

Peter Breen
8/8/2019
Case Study: Supply Chain Planning at Thule
Thule Group’s Rickard Andersson shares how the Swedish outdoor equipment manufacturer implemented new tools to overcome the challenges it was facing with its demand forecasting.

Peter Breen
7/28/2019
Retail Execution 2.0: The Cycle of Continuous Improvement
To stay close to retail accounts and ahead of the competition, savvy CPGs are adopting a cyclical execution framework that centralizes integral data sources into a single system.

Peter Breen
7/22/2019
Blockchain Made Simple
The rapid expansion of blockchain is making it easier for business analysts to achieve operational efficiencies, create added value for their companies and enhance the customer experience.

Peter Breen
7/11/2019
Goliath’s Dilemma and David’s Opportunity: A Retail Fable
Every day, countless “David vs. Goliath” battles are being waged between CPGs brands for the finite amount of space available on retail store shelves around the world, according to Pensa Systems' Richard Schwartz.

Peter Breen
6/30/2019
Tip of the Spear Technology: Jisp
CGT looks at emerging technologies that offer unique solutions to consumer goods companies seeking to transform their organizations. This week: frictionless-shopping technology provider Jisp.

Peter Breen
6/30/2019
How Smart Brands Are Redefining Convenience
Brands need to understand the evolving definition of "convenience" and the nuanced trade-offs that consumers are willing to make in order to get it.

Peter Breen
6/22/2019
Driving Media Strategy with ‘Consumer Mix’ Modeling
If marketing messages can be individualized based on what we know about consumers, our media and measurement strategies should follow suit.

Peter Breen
6/12/2019
Food Network Star Mauro to Keynote Total Meal Solutions Summit
The celebrity chef will speak about his food industry experience, as well as his launch of the Pork and Mindy’s concept at retail.

Peter Breen
6/5/2019
League of Leaders Examines Retailer Digital Media Platforms

Peter Breen