Peter Breen

Editor-in-Chief

Author Profile

Peter Breen is editor-in-chief of the Path to Purchase Institute, where he has managed content since its inception in 2003. Before helping to launch the Institute, he spent four years as editor and managing editor of PROMO Magazine and its ancillary products. His experience covering the consumer goods industry also includes four years as an editor at Simba Information, where he managed publications on book publishing, computer advertising, and internet marketing. He is a graduate of the State University of New York at Buffalo, where he earned a B.A. in English and Linguistics and a special minor in Japanese Studies.

ARTICLES BY THIS AUTHOR

10/21/2017
Who's Who in Information Technology
CGT continues its "Who’s Who" series of editorial features focusing on the people behind the systems and processes that make consumer goods businesses run efficiently. This month, we recognize the people behind the technologies that drive business success.

Peter Breen
10/21/2017
Editor's Note: Hello, and Goodbye, to ‘Digital’ Transformation
Wholesale business transformation is required for CGs to remain relevant in a marketplace that’s now driven more by consumers than brands or retailers. And digital tools and technologies are the only logical way to achieve that.

Peter Breen
10/18/2017
The 11 Rules to Deliver Product Content That Sells
One in three consumers bypass initial product choices because a competitor has better information! That’s the power of great product content. Based on the actual best practices of global brands, Salsify presents 11 rules for getting accurate, SEO-optimized, competitive, winning product pages.

Peter Breen
10/18/2017
Finding a Band-Aid for Brands
National brands shouldn't forget that product quality is still the best defense against an increasingly competitive business environment.

Peter Breen
10/16/2017
Kroger Using Data, Technology to 'Restock' for the Future
The ambitious "Restock Kroger" plan will use shopper data, experiential technology and, yes, some CPG dollars, to reposition the retailer for the modern marketplace.

Peter Breen
10/12/2017
Ruder Finn Adds Data Aggregation Tool
PR shop's new data tool analyzes online chatter against real world experience.

Peter Breen
10/10/2017
Alibaba Launches Global Tech Research Program
The China-based global marketplace operator will invest $15 billion in research and development over the next three years.

Peter Breen
10/10/2017
Making Your Physical Touchpoints 'Act' Digital
Consumers are starting to expect the same level of brand responsiveness they enjoy online across all touchpoints, including packaging and P-O-P displays. Here's what brands must do to meet those expectations.

Peter Breen
10/2/2017
Estee Lauder Names CIO
Longtime Nike veteran Michael Smith will place a special focus on driving global technology solutions in retail, digital, social and analytics.

Peter Breen
10/2/2017
Build or Buy Your IT Upgrade? How About Both?
With speed to market more critical than ever, IT executives should find vendor "partners" willing to invest and grow the business together.

Peter Breen