Peter Breen

Editor-in-Chief

Author Profile

Peter Breen is editor-in-chief of the Path to Purchase Institute, where he has managed content since its inception in 2003. Before helping to launch the Institute, he spent four years as editor and managing editor of PROMO Magazine and its ancillary products. His experience covering the consumer goods industry also includes four years as an editor at Simba Information, where he managed publications on book publishing, computer advertising, and internet marketing. He is a graduate of the State University of New York at Buffalo, where he earned a B.A. in English and Linguistics and a special minor in Japanese Studies.

ARTICLES BY THIS AUTHOR

7/18/2017
Marzetti Invites Itself to Family Dinner
The packaged foods maker is looking to drive sales through digital content by launching an online destination for consumers who need dinner ideas.

Peter Breen
7/11/2017
Ben & Jerry's Starts Selling Ice Cream Direct
A new initiative from Unilever's Ben & Jerry's ice cream brand suggests that resistance to direct-to-consumer sales is thawing in the consumer packaged goods industry.

Peter Breen
7/9/2017
Boosting ROI with 360-Degree Consumer Mapping
With consumers no longer distinguishing between their online and offline activity, CPG marketers must connect the dots across touch points to build integrated buyer profiles.

Peter Breen
7/8/2017
Gartner: CG Companies Need Event-Driven Digital Strategies
Achieving broad competence in event-driven IT will be a top-three priority for the majority of global enterprise CIOs by 2020, according to Gartner.

Peter Breen
7/8/2017
Campbell Soup Picks Up Pacific Foods
The acquisition continues Campbell's efforts to diversify the portfolio in response to consumer demand for healthier food options.

Peter Breen
7/4/2017
DTC-Minded Nike Makes Nice with Amazon
A deal with the e-tailing giant comes as direct digital sales surpass $2 billion.

Peter Breen
6/26/2017
Serta Simmons Plans for Tomorrow with DTC Brand

Peter Breen
6/26/2017
Martech Startup Gains Funding from Unilever, IRI
MachineVantage is a year-old company building artificial intelligence and machine learning solutions to drive product and marketing innovation.

Peter Breen
6/21/2017
Simplify to Succeed: Making Sales Technology Work Harder

Peter Breen
6/15/2017
Amazon to Buy Whole Foods Market
The e-commerce giant now officially is also a brick-and-mortar retailer.

Peter Breen