Peter Breen

Editor-in-Chief

Author Profile

Peter Breen is editor-in-chief of the Path to Purchase Institute, where he has managed content since its inception in 2003. Before helping to launch the Institute, he spent four years as editor and managing editor of PROMO Magazine and its ancillary products. His experience covering the consumer goods industry also includes four years as an editor at Simba Information, where he managed publications on book publishing, computer advertising, and internet marketing. He is a graduate of the State University of New York at Buffalo, where he earned a B.A. in English and Linguistics and a special minor in Japanese Studies.

ARTICLES BY THIS AUTHOR

11/19/2017
VR/AR Book Series Hits Walmart for the Holidays
Quantum Storey Co.'s new book series, which adds elements of both virtual and augmented reality, gets a holiday boost from the world's largest retailer.

Peter Breen
11/16/2017
P&G Goes Native with Latest Acquisition
P&G is billing its new deodorant brand as "the category leader in the direct-to-consumer space."

Peter Breen
11/16/2017
Microsoft Touts Supply Chain Reinvention
Work with SAP Ariba and Intrigo Systems aims to build a modern platform to support the company's most popular consumer products.

Peter Breen
11/13/2017
ASICS Europe Taps Zebra for Warehouse Efficiencies
The sports apparel maker has increased productivity of warehouse operators in its distribution center by one hour per shift.

Peter Breen
11/12/2017
Gaining Clarity on Transparency
Becoming fully transparent about your products makes sound business sense — and not just because it satisfies a growing consumer demand.

Peter Breen
11/7/2017
CGT's League of Leaders Goes Live
Founding members from such top companies as Conair Corp., Edgewell Personal Care, Kimberly-Clark, Johnson & Johnson, Newell Brands and PepsiCo shared their ideas and best practices for addressing today's key business challenges.

Peter Breen
11/3/2017
Albertsons Adds Supply Chain to IRI's Role
The goal is to connect store-shelf insights all the way back into the collective supply chain.

Peter Breen
10/24/2017
Under Armour Thinks Inside the Box
Upstart customized apparel companies like Stitch Fix and Rent the Runway have inspired Under Armour to launch a curated monthly subscription service.

Peter Breen
10/24/2017
Ferrero Picks SAP Ariba for Procurement Help
The world’s third-largest chocolate manufacturer will implement the software to help manage costs and risk throughout the procurement process.

Peter Breen
10/23/2017
Ferrero Buys Ferrara
The Italian chocolatier (and Tic Tac maker) will boost its U.S. presence with Ferrara's gummy treats.

Peter Breen