Peter Breen

Editor-in-Chief

Author Profile

Peter Breen is editor-in-chief of the Path to Purchase Institute, where he has managed content since its inception in 2003. Before helping to launch the Institute, he spent four years as editor and managing editor of PROMO Magazine and its ancillary products. His experience covering the consumer goods industry also includes four years as an editor at Simba Information, where he managed publications on book publishing, computer advertising, and internet marketing. He is a graduate of the State University of New York at Buffalo, where he earned a B.A. in English and Linguistics and a special minor in Japanese Studies.

ARTICLES BY THIS AUTHOR

4/19/2017
Industry Group Releases Technology Guidelines for Augmented Reality
The goal is to drive AR technology that improves performance and efficiency for manufacturers in a variety of functional areas.

Peter Breen
4/18/2017
Revlon Grabs Peterson for New COO Post
Revlon, Inc. has named Christopher Peterson chief operating officer, operations, a new role that puts him in charge of the company’s global supply chain, finance and IT functions.

Peter Breen
4/18/2017
SMB Spotlight: Harry's Gives 'em Hell
For this rising challenger in the shaving category, success is equal parts market disruption and sound consumer goods strategy.

Peter Breen
4/18/2017
Unilever Introduces Lighter Aerosol Cans
A new design from Ball Corp. reduces the carbon footprint by 18% while also making the can 20% lighter.

Peter Breen
4/14/2017
Kraft Heinz Puts Circle K in the Cups
Circle K teamed with Kraft Heinz Co. to launch a co-branded, limited-edition cup for the retailer’s proprietary Polar Pop beverage.

Peter Breen
4/13/2017
What's Happening at CGSM?

Peter Breen
4/13/2017
WSL's Wendy Liebmann Previews CGSM 2017
WSL Strategic Retail's Wendy Liebmann previews her participation at the upcoming Consumer Goods Sales and Marketing Summit.

Peter Breen
4/13/2017
Who's Coming to CGSM 2017?

Peter Breen
4/11/2017
JDA Makes Leadership Moves
JDA Software Group has promoted Mark Morgan to executive vice president and chief revenue officer and named David Rye senior vice president of strategy and corporate development.

Peter Breen
4/10/2017
Gucci Gets Friendlier with Luxury E-tailer
Luxury fashion brand Gucci will deepen its partnership with Yoox Net-A-Porter Group next month by rolling out an exclusive "capsule collection" of menswear with global e-tailer Mr Porter.

Peter Breen