Peter Breen

Editor-in-Chief

Author Profile

Peter Breen is editor-in-chief of the Path to Purchase Institute, where he has managed content since its inception in 2003. Before helping to launch the Institute, he spent four years as editor and managing editor of PROMO Magazine and its ancillary products. His experience covering the consumer goods industry also includes four years as an editor at Simba Information, where he managed publications on book publishing, computer advertising, and internet marketing. He is a graduate of the State University of New York at Buffalo, where he earned a B.A. in English and Linguistics and a special minor in Japanese Studies.

ARTICLES BY THIS AUTHOR

5/10/2017
The DTC Dilemma
Despite valid reluctance, direct to consumer sales are part of the CPG industry’s future.

Peter Breen
5/10/2017
Editor's Note: Everything New is Old Again
If traditional retail is dying, then why are most new consumer goods companies still lining up to get on store shelves?

Peter Breen
5/10/2017
Who’s Who in Sales & Marketing 2017
CGT recognizes the people behind the technologies, systems and processes that drive effective sales and marketing

Peter Breen
5/9/2017
Gillette Now Sells Razor Blades 'on Demand'
Procter & Gamble's "first" direct-to-consumer service lets consumers text to order their blades.

Peter Breen
5/8/2017
Mars Enlists Consumers for New DTC Effort
Mars, Inc. took a unique tack in direct-to-consumer efforts this month by launching The Cocoa Exchange, an in-home party platform for chocolate lovers.

Peter Breen
5/1/2017
Perdue Helps ShopRite Hawk Healthier Chicken

Peter Breen
4/30/2017
Tostitos Turns Consumers into Piñatas
Frito-Lay's Tostitos Cantina tortilla chip brand is conducting a seasonal promotion that has consumers creating piñata avatars of themselves.

Peter Breen
4/23/2017
Vertical Startup with Analytics and BI: Getting it Right from the Start
SME Andy Walter outlines the "Magnificent Seven" steps organizations should take to drive a holistic, business-impacting Analytics Program

Peter Breen
4/21/2017
P&G Taps Coke Vet as CIO

Peter Breen
4/21/2017
VF Corp. Taps Harris to Succeed Schneider as CIO
The apparel maker will promote Sandra Harris to replace Martin Schneider when the latter executive retires at the end of 2017.

Peter Breen