Peter Breen

Editor-in-Chief

Author Profile

Peter Breen is editor-in-chief of the Path to Purchase Institute, where he has managed content since its inception in 2003. Before helping to launch the Institute, he spent four years as editor and managing editor of PROMO Magazine and its ancillary products. His experience covering the consumer goods industry also includes four years as an editor at Simba Information, where he managed publications on book publishing, computer advertising, and internet marketing. He is a graduate of the State University of New York at Buffalo, where he earned a B.A. in English and Linguistics and a special minor in Japanese Studies.

ARTICLES BY THIS AUTHOR

4/10/2017
P&G Makes a 'Happy Home' at Sam's Club
Procter & Gamble and Sam's Club are activating their joint “Full Home Happy Home” platform this month to promote the retailer’s e-commerce offerings.

Peter Breen
4/10/2017
Happy Family Now Provides Baby Advice

Peter Breen
4/9/2017
US Foods Taps Pepsi Vet as Supply Chain Chief
Foodservice distributor US Foods Holding Corp. has named Ty Gent chief supply chain officer to oversee warehousing, transportation and supply chain strategy and operations, as well as safety programs and real estate.

Peter Breen
4/3/2017
Nielsen Makes Analytics an 'Everyday' Activity

Peter Breen
4/3/2017
Rubbermaid Cooks Up a Balanced Meal
Newell Brands has introduced the Rubbermaid Balance Meal Kit, a new product that taps into the consumer trend toward healthier eating.

Peter Breen
4/2/2017
Content Analytics Lends E-commerce Expertise to Acosta
The partnership will enable Acosta to add Content Analytics' e-commerce capabilities to the existing portfolio of integrated sales and marketing solutions that it offers consumer packaged goods companies.

Peter Breen
3/31/2017
Amazon Ignites a DTC Debate
Amazon.com created yet more turmoil in the consumer packaged goods industry last week when news broke that the e-commerce giant plans to encourage leading manufacturers to sell their products directly to consumers.

Peter Breen
3/23/2017
Lowe's Augments Store Navigation
Lowe's Home Improvement has launched a mobile app for in-store navigation that employs augmented reality technology to enhance the shopping experience.

Peter Breen
3/23/2017
IDC: Line of Business Spending Will Catch IT by 2020

Peter Breen
3/23/2017
PVH, Li & Fung Ink Strategic Supply Chain Pact
Apparel maker PVH Corp. has entered into a new supply chain relationship with Hong Kong-based exporter Li & Fung, the companies announced.

Peter Breen